Cart Outsourceing and Buying Directly in Video: Buy Button Commerce Is Both a Blessing and A Curse for Traders Videos have been the darlings of e-commerce for a long time. With buy buttons, which we’ve already talked about, the trend is picking up speed and clearly heading in the direction of e-commerce scenarios. Initial tests are going well: US traders Wayfair have reported threefold sales via videos. Shoppable Trueview-ads, which can be combined with … Continue reading "Cart Outsourceing and Buying Directly in Video: Buy Button Commerce Is Both a Blessing and A Curse for Traders"
Terrific or Terrible? At What Point Does the Customer Dread the “Future Store”? [Infografic] We have already noted how digital point of sales have left some open questions. What technology is allowed to do is one of these. Push messages on your smartphone, controlled by beacons without your permission, are known to be deemed creepy by customers. Paradoxically, personalised offers are in demand, as long as they give the … Continue reading "Terrific or Terrible? At What Point Does the Customer Dread the “Future Store”? [Infografic]"
Perspectives & Intervals: How Do I Build Up a Business Mectrics Systems? Normally, people differentiate between data which is called-up on a daily, weekly, or monthly basis. Ideally, this means that there are no more than 15 central key metrics left over which have to be looked at every day. It makes no sense to determine 80 metrics, just because it is technically possible. We show you … Continue reading "Perspectives & Intervals: How Do I Build Up a Business Mectrics Systems?"
In-House News: We’re Digitalising Messe Düsseldorf with hybris We’re rocking e-commerce in our tenth year, as you know. Right at the start of the year, we were able to follow-up our motto with action: with our pitch for a B2B online shop for Messe Düsseldorf, one of the leading trade fair associations world wide, we won through against other full service digital agencies. … Continue reading "In-House News: We’re Digitalising Messe Düsseldorf with hybris"
Google Glass Enterprise: The Glasses Return – Applications for B2B At 9to5google.com, people have noticed the FCC certification of a new Google device. It is highly likely that nothing other than the new Google Glass edition hides behind the codename GG1. Contrary to popular opinion and hopes among “Glass” fans that a consumer launch is being prepared, the signs point to B2B. From the orbit … Continue reading "Google Glass Enterprise: The Glasses Return – Applications for B2B"
Digitale Transformation: when KPIs & Reports Supercede Middle Management In Startups, the goal has always been to keep the head count low. This is called a ‘Lean Startup’. This approach has long since found its way into larger companies. Those who want to remain competitive in the face their (more)digital competition have to make hard calculations between requirements and strong staff growth. Thanks to … Continue reading "Digitale Transformation: when KPIs & Reports Supercede Middle Management"
E-Commerce and the good old lingua franca: Part One – Translation Growing up in rural Australia in the nineties and early naughties I would not exactly call myself an internet native, but I was part of the generation who dreamed of electric sheep, a global community and the worldwide availability of – well anything. But maybe because too few of the dreamers ended up becoming decision … Continue reading "E-Commerce and the good old lingua franca: Part One – Translation"
Why KPI systems should be house made There are areas in (online) business in which copy/paste as a strategy has gained a certain raison d’être. But this does not apply when defining business metrics. Every company is different, which is why different KPIs are important. Each has its own priorities and challenges to overcome and this should be reflected in the business … Continue reading "Why KPI systems should be house made"
Taylor Swift vs. Apple – or what happens when a brand finally listens People’s trust in retailers has had to survive some painful blows in the past few years. Absurd standardisations, packaging and waste madness have been increasingly condemned in the media, who blame the ambitions of traders. The principle of planned obsolescence is public knowledge and has had a negative impact on expectations for product quality. Work … Continue reading "Taylor Swift vs. Apple – or what happens when a brand finally listens"
Social Network Links – It Depends on the Branch Only 25% of marketers choose not to link to social media on their website. But it’s not how many websites link to social networks which is interesting, but what branches are doing it.
