User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips] Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and … Continue reading "Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips]"
Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story] Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its … Continue reading "Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story]"
SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips] IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"
Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid … Continue reading "Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]"
Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice] Whether it is our client myAGRAR relying on Microsoft Azure as a cloud service provider for its B2B and B2C multi-client platform, the long-established company TROX from the Lower Rhine region moving towards an agile future with Amazon Web Services or BayWa AG placing its trust in Germany’s leading multi-cloud data service provider plusserver – … Continue reading "Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice]"
Cloud Services: Reducing Costs and Increasing Flexibility with the Right Strategy [5 Reading Tips] Switching to the cloud makes sense for many reasons: Data loss is minimised, the security of your data is increased and resources are saved. This in turn benefits not only your company, but also the environment. The benefits speak for themselves. No matter what industry you are in and no matter how big your company … Continue reading "Cloud Services: Reducing Costs and Increasing Flexibility with the Right Strategy [5 Reading Tips]"
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI … Continue reading "»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper]"
Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips] With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together … Continue reading "Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips]"
