Dash Hack – The Best Thing To Happen To The Amazon Dash Recently one tech savvy dad hacked the Amazon Dash signal to input his kid’s poo patterns into a spread sheet – disturbing but cute. Personally, when I first read about the dash I thought it was a completely unnecessary toy made for the sole purpose of turning people into couch potatoes with a brand monopoly … Continue reading "Dash Hack – The Best Thing To Happen To The Amazon Dash"
Why It’s Not About Saving Stationary Trade with Companies Like Amazon and Zalando What makes Zalando so exciting? That they keep finding and inspiring investors without ever showing any profit? No. It is exciting to see how they have developed a feel for the internet which you rarely find outside of the usual US digital giants. The Power of the Platform Zalando has understood that in the future, having … Continue reading "Why It’s Not About Saving Stationary Trade with Companies Like Amazon and Zalando"
E-Commerce: Young, Hip, Sustainable? Maybe There has been another bout of back-patting in the e-commerce world about how sustainable we all are recently. The general consensus is that e-commerce is good for the environment for the following obvious reasons: Less paper So, paper… Has anyone seen the amount of paper which goes with ordering online a lot? Most places still … Continue reading "E-Commerce: Young, Hip, Sustainable? Maybe"
E-Commerce Rumour Mill: Is Demandware Founder Stephan Schambach Sending Brick and Mortar Retail To The Cloud? At NewStore.com there currently lurks a new (e-)commerce system provider in stealth mode which is attributed to Intershop/Demandware founder and serial investor Stephan Schambach. According to bizjournals.com Newstore brings together numerous technologies, such as iBeacons and Apple pay, with the aim of becoming the leading mobile-centric e-commerce provider. Even Jochen Fuchs from t3n has already … Continue reading "E-Commerce Rumour Mill: Is Demandware Founder Stephan Schambach Sending Brick and Mortar Retail To The Cloud?"
New Study on FMCG Brand: Slow-Moving Giant Buying Up Niche Players Hard times for the FMCG branch: the average growth rate of the 50 strongest consumer goods producers in the world is in decline for the second consecutive year since 2014. Growth has shrunk from a subdued 2.9% in 2013 to just 1.7%, according to the figures in the 14th edition of the “Trends und Strategien … Continue reading "New Study on FMCG Brand: Slow-Moving Giant Buying Up Niche Players"
Customer loyalty – collected wisdom There’s a new article on customer loyalty in my feed almost daily and all look at different stages in the customer journey. So I thought I’d collect some of the top tips for you here in one place. Exceed Expectations When it comes to creating repeat customers and building brand loyalty this is a no … Continue reading "Customer loyalty – collected wisdom"
New Initiatives: What Are Women Doinging in E-Commerce? There is no question about it, the e-commerce scene still lies in the hands of men. It was long considered a technical trade, which was more about system landscapes, interfaces, and maintenance than the question, how to awake the impulse to buy. This situation has long since changed. In the past years, traders, system providers, … Continue reading "New Initiatives: What Are Women Doinging in E-Commerce?"
Storytelling: How Sanifair and AirBnB Fail at Emotionalisation Storytelling and emotionalisation are core topics in digital brand management and we don’t just deal with them intensively here in our blog. The choice of colour, the right content and should shop systems include emotionalisation as a standard feature, are all questions we pose together with our clients. This isn’t always easy, because apart from … Continue reading "Storytelling: How Sanifair and AirBnB Fail at Emotionalisation"
Klarna’s Happy: Press Enthusiastically dubs SOFORT Transfer “Unconscionable” Welcome to the low point of summer 2015! They say there is no such thing as bad publicity. But what happens when leading media starts to spread only half of a court ruling in their headlines? The idea is to get clicks, suspense and all that. But this isn’t ok, especially when the attribute “unconscionable” … Continue reading "Klarna’s Happy: Press Enthusiastically dubs SOFORT Transfer “Unconscionable”"
Amazon Live: The Spending Opportunity Place of The Future Never mind drones and that pesky long 1/2 hour wait for your products, Colbert has the answer!
