Is E-Commerce Depressing? Handelskraft Highlights July / August 2015 Is pressimism catching? Is e-commerce depressing? At any rate, this summer our blog has joined the ranks of negative institutions of excitingcommerce and Kassenzone. Already three swan songs – content marketing, stationary trade – which not even Zalando can save – and finally, the online shop as such, which is only a phase on the … Continue reading "Is E-Commerce Depressing? Handelskraft Highlights July / August 2015"
A goodbye from your translator You don’t hear from me a lot, but I am the one who brings the content of Handelskraft to you in English. Now it is time to say goodbye and move on to other things. Thanks for being such a great group of readers! Handelskraft.com will continue, so stay tuned for more e-commerce content and … Continue reading "A goodbye from your translator"
Every year: According to Gartner, these 5 Trends Completely Overrated Marketing research institution Gartner has been examining what trends are where with their “Hype Cycle” for 20 years. Already arrived at the productivity phase, or does the valley of the shadow of disappointment still lie ahead? This analysis offers a hysteria-free perspective on current tech hypes. The following trends are totally overrated and represent the … Continue reading "Every year: According to Gartner, these 5 Trends Completely Overrated"
In an upswing: Facebook is doing everything right at the moment Last Monday, one in seven people on this planet used Facebook. With this, the social network broke through the through the sound barrier – so to say, with one billion active users in one day, as CEO Mark Zuckerberg proudly announced in a Facebook post. Facebook currently has over 1.5 billion users. They reached the … Continue reading "In an upswing: Facebook is doing everything right at the moment"
Why Online Shops Will Soon Be History [Shop System-Innovation] In recent years, an incredible amount of momento has come into the topic shop system innovation. Spryker, eMatters, ongr and ScaleCommerce are just some of the latest artists in the shop system circus (maybe this is where the Shopware Community Days got its motto?). Taking a step back and looking at things as they stand, … Continue reading "Why Online Shops Will Soon Be History [Shop System-Innovation]"
Logic – as if! How emotions steer purchase decision, even in B2B [Infographic] It is no secret that there are no robots sitting in B2B buying centres (yet). Buyers are people and private customers who also shop at Amazon etc. Their purchase decisions give this away. According to a whitepaper from CEB, emotions dominate B2B purchase decisions too. According to the whitepaper, fear is one of the more … Continue reading "Logic – as if! How emotions steer purchase decision, even in B2B [Infographic]"
Amazon Takes Over TopGear: When Ratings Top Morals The automobile show TopGear is the BBC ‘s most successful production and will cease, after 13 years in its current form. TopGear itself has been around since the seventies, moderated by Jeremy Clarkson. He is exactly the reason for the BBC dropping the show. His politically incorrect statements and a certain penchant for violence have finally … Continue reading "Amazon Takes Over TopGear: When Ratings Top Morals"
Net Find: Dogs Are Always a Winner Aren’t They Amazon? Amazon Prime is a wonderful thing when you’re in a hurry. And when man’s best friend isn’t at his best, delivery can’t happen fast enough: Heartwarming. You could almost forget that Amazon can hardly keep up with the Prime promise.
Learn to Think Digitally: Why The MVP Approach Is Not Only Exciting for Start-ups In the start-up world, the MVP (Minimum Viable Product) approach didn’t become viewed as the lowest risk way to build-up a business only yesterday. This way of thinking propagates “think small” not “think big”. The idea is that you see if there’s even a demand, before pushing forward with a business idea and investing in … Continue reading "Learn to Think Digitally: Why The MVP Approach Is Not Only Exciting for Start-ups"
IMHO: The Sad Demise of The Content Marketing Hype I never get tired of ignoring the latest content marketing tricks. Basics like subheadings, paragraphs, or…wait for it – the use of pictures (!) get celebrated as though they were a new invention which will get readers all excited. People hardly dare to blog on the topic anymore because there are just too many pseudo-tips. … Continue reading "IMHO: The Sad Demise of The Content Marketing Hype"
