Third Quarter 2015: How are the Biggest Players Doing? The quarterly reports of Amazon, Google, Apple, and Microsoft are always eagerly awaited as they mirror the overall mood of a whole industry. Even more important is a glance at revenue, profit, and future focus. A lot has happened over the past weeks: Google has reorganized into “Alphabet”, Microsoft has officially launched Windows 10, and … Continue reading "Third Quarter 2015: How are the Biggest Players Doing?"
Your Checkout is too Long for Mobile? You’re not Alone, Says ibi Research Compared to stationary computers the conversion rate of mobile purchases is still lower. One major reason for this is the cumbersome data input. The customers are more likely to feel irritated and simply cancel the buying process. In order to change this, retailers have to react: in many cases they miss out on revenue by … Continue reading "Your Checkout is too Long for Mobile? You’re not Alone, Says ibi Research"
Want Successful Content? Then You Should Text for Women Globally successful brands like Coca Cola and Apple, both belonging to the kings of branding, have understood one thing: you don’t need to colour your products pink in order to address women. Their products and brand communication convince everyone because they’re simply good. This motto also applies to content. It may sound paradoxical, but in … Continue reading "Want Successful Content? Then You Should Text for Women"
E-Commerce for all senses: dotSource realizes parfumidee.ch with Magento Up-to-date, user-friendly, and high in performance – Geschenkidee.ch GbmH had reached out to us with those requirements for their online shop parfumidee.ch. After the shop had reached its growth limits with its previous settings, Geschenkidee.ch GmbH was now looking for professional replacement and development. Geschenkidee.ch GmbH is Switzerland’s largest online supplier of gifts, home accessories, … Continue reading "E-Commerce for all senses: dotSource realizes parfumidee.ch with Magento"
Ryan Stewart: Dear SEOs, get another job! Graphic: India7 Network Is SEO dead? Yes and no. In principle SEO will exist in varying forms as long as there’s Google search. However, nowadays there is so little left of its former variety that it’s pretty fair to speak of a whole new discipline. Ryan Stewart from Webris even goes a step further and … Continue reading "Ryan Stewart: Dear SEOs, get another job!"
The End of Fashion Bloggers? Women Trust Everyday People more than Celebrities A well-known person shows a brand product to the camera and all of a sudden the product becomes a bestseller? Those times are over. Over the past ten years, ordinary women who became popular on Youtube or through blogposts gained more and more influence and companies also realised this. They started to pay bloggers to … Continue reading "The End of Fashion Bloggers? Women Trust Everyday People more than Celebrities"
Stephan Schambach’s Third Strike: The Mobile Retail Platform NewStore is live NewStore, Stephan Schambach’s third e-commerce platform, is live. After e-commerce monolith Intershop and SaaS solution Demandware, the digitalisation of brick and mortar retail is the next item on the serial entrepreneur’s agenda. Mobile-first, of course: » NewStore provides the only mobile retail platform that promotes conversion, boosts engagement, unifies offline and online, and modernizes fulfillment. … Continue reading "Stephan Schambach’s Third Strike: The Mobile Retail Platform NewStore is live"
That’s what winners look like: Lensbest.de wins Shop Usability Award 2015 in the category wellness, beauty, and health Our customer 4Care can be deservedly proud of themselves – their online shop lensbest.de, implemented together with us, won the Shop Usability Award in the category wellness, beauty, and health. For the eighth time already, Shoplupe CEO Johannes Altmann awarded the prize during the K5 conference. The award honours flawless and user-friendly online shops. The … Continue reading "That’s what winners look like: Lensbest.de wins Shop Usability Award 2015 in the category wellness, beauty, and health"
Hard Times for Box Movers: Consumption doesn’t have anything to do with Purchasing A new start-up called byebuy provides its customers with smartphones, smartwatches, or drones for a rental fee. If customers don’t want to use the product any more, they can simply send it back. Access instead of possession. Speaking of which, one thought that inevitably comes to my mind is how consumption, usage, and purchase processes … Continue reading "Hard Times for Box Movers: Consumption doesn’t have anything to do with Purchasing"
New Logo: Is Google On Standby? Would Apple sue an apple stall with bitten apples? Possibly. Would Google force a child who had drawn their logo on the street with chalk to wash it away? We don’t think so. Google is known as the brand which doesn’t take itself too seriously. Other companies have pages of guidelines which define the brand, … Continue reading "New Logo: Is Google On Standby?"
