Instant Commerce: the power of personalised real-time commerce How far has e-commerce already been? Following its fast path towards digital transformation even now the services and products can be ordered via Messenger or customers can receive advises in any phase of the purchase process via WhatsApp. These are the so-called concierge services. The startups Magic and GoButler are competing currently for providing several services … Continue reading "Instant Commerce: the power of personalised real-time commerce"
Butchers go e-commerce: Succeeding in the online world of meat [5 Reading Tips] December is the month of large meals and enjoying special moments with your loved ones. I am sure you are looking forward to tasting a delicious honey-roast confit of duck, a tasty rabbit fillet or a juicy T-bone steak. In one click you can find several innovative possibilities that let you get the most exclusive … Continue reading "Butchers go e-commerce: Succeeding in the online world of meat [5 Reading Tips]"
“Customer experience as competitive advantage” – Interview with Handelskraft Speaker Timo Kohlberg from Adobe Today, the customer is in control, no matter in what vertical or market. That is why it is extremely important for brands to provide superior customer service and deliver personalised experiences on any device, touchpoint or channel. In this context, capturing and using customer data, plays a critical role for brands, whether in retail or … Continue reading "“Customer experience as competitive advantage” – Interview with Handelskraft Speaker Timo Kohlberg from Adobe"
New blogger on board! Hello everyone! My name is Sara Herrera and I have just joined the marketing team at dotSource to continue rocking e-commerce and our blogs Handelskraft.de and .com.
Taking Advantage of Amazon’s Recipe for Success It’s a matter of fact that Amazon is enjoying supremacy in e-commerce, not only because of the impressive results achieved globally in their Black Friday and Cyber Monday campaigns but also because of their continuing effort to innovate: releasing new drones prototypes, optimizing their mobile services and reinforcing their massive world-class logistics infrastructure. Amazon has … Continue reading "Taking Advantage of Amazon’s Recipe for Success"
Returns: blessing or curse? Many people like to do their shopping online because it offers the possibility to access millions of products and services from everywhere anytime they want. However for most people online shopping still includes two critical issues:
Conversion: The art of achieving the definite click Have you ever wondered in which way consumers are motivated to shop? How do they make their decisions? What aspects would be fundamental for a customer to effectively purchase on your website and complete all the stages till the end? Will they come back? Or will they recommend your website to others?
Yapital, from promising mobile payment system to failure I type “Yapital” in my browser, the homepage is loading and, at first glance, my eyes look upon the following line: “Unfortunately we must inform you that Yapital is going to stop operating its cross-channel payments on the 31.01.2016”. I still remember the day when Otto launched Yapital, the first European cashless cross-channel payment system. … Continue reading "Yapital, from promising mobile payment system to failure"
Content is King: Tips for Viral Blog Posts [Infographic] Content is king: Attractive digital content is able to develop huge potential and to increase conversion considerably. Colourful, animated, and a little emotional. Sounds simple – and it is indeed. In order to make your content go viral, you don’t need to rely on mere luck or wave the magic design wand. It’s all about … Continue reading "Content is King: Tips for Viral Blog Posts [Infographic]"
EU Commission Takes Online Pricing Policy To Task: Is E-Commerce Becoming Fair? E-Commerce is a very dynamic matter in principle. By means of customer data and real-time information you can set up individual offers that are tailored specifically to your customers and their demands. Personalised product recommendations, banners, prices, and discounts add up to a unique shopping experience for any customer. But personalisation tools aren’t used for … Continue reading "EU Commission Takes Online Pricing Policy To Task: Is E-Commerce Becoming Fair?"
