Co-creation: Where a customer focus drives innovation and efficiency [5 Reading Tips] Co-creation is nothing new. However, it is a strategy that, despite of its multiple benefits for companies, is still far from taking roots because of all that it implies: engaging customers openly and transparently and, especially, sharing detailed data with them. However, the release of the shortlist of proposals for a new Mozilla logo, behind … Continue reading "Co-creation: Where a customer focus drives innovation and efficiency [5 Reading Tips]"
Olympics 2016: Was it possible to succeed under #Rule40? [Recap] The Olympic Flame was blown out, terminating the XXXI Olympiad (Rio 2016) and handing over to Tokyo 2020. These Summer Games, the first in South America, will be remembered for the contrast between lights and shadows. On the one hand, the glory won by Michael Phelps, Simone Biles, Usain Bolt, the amazing cross-channel media coverages … Continue reading "Olympics 2016: Was it possible to succeed under #Rule40? [Recap]"
What are the emerging tech trends? Gartner answers! [5 Reading Tips] As every year, the information technology research company Gartner releases its “Hyper Cycle” in which the status of every technology trend is analysed. Have any of them already arrived to the productivity phase? Are any of the emerging technologies going to be adopted mainstream in less than two years? Have you already heard about the … Continue reading "What are the emerging tech trends? Gartner answers! [5 Reading Tips]"
Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2] After addressing the main advantages of PIM systems and the reasons why an online shop should integrate one last week, it is the moment to go beyond and be outward-looking. PIM systems are giving a boost to omnichannel and revolutionising the way we manage product portfolios and, consequently, probably the role print and online catalogues … Continue reading "Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2]"
Why should B2B marketers adopt video? [5 Reading Tips] Video is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, … Continue reading "Why should B2B marketers adopt video? [5 Reading Tips]"
What Online Marketers Can Learn From Big Brands’ Social Media Fails [Infographic] Marketing is all about creativity, a bit of planning, and costumer focus to win the competition and achieve your goals. In this digital society where everything is connected, evolved quickly a big campaign can make your brand conquer the world but the day after a big blunder in any campaign, step or tweet can ruin … Continue reading "What Online Marketers Can Learn From Big Brands’ Social Media Fails [Infographic]"
Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1] As we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges … Continue reading "Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1]"
3D printing on the way to consolidation [5 Reading Tips] 3D printing (3DP) is a term well known by the industry. It emerged strongly as a boom a few years ago when it seemed like 3DP was going to have the same big impact on our lives as the email had at the expense of letters. Even Deloitte stated in 2012 that 3DP was going … Continue reading "3D printing on the way to consolidation [5 Reading Tips]"
Olympics 2016: Good luck; you know who you are, on making it you know where! The magic moment of lighting the Olympic Flame the in Maracana Stadium in Rio de Janeiro, which marks the start of the XXXI Olympiad (Rio 2016), is about to come. 10, 500 athletes from 206 countries are ready to make the most out of them and fight to win one of the most valued prices … Continue reading "Olympics 2016: Good luck; you know who you are, on making it you know where!"
The online cross-border trade is still an outstanding issue [5 Reading Tips] Although Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons? According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to … Continue reading "The online cross-border trade is still an outstanding issue [5 Reading Tips]"
