The latest colour trends for mobile app design Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how … Continue reading "The latest colour trends for mobile app design"
Lack of digital skills – still a big barrier towards digital transformation [5 Reading Tips] Digital transformation, change management, and agile methods are words that naturally come to mind when thinking about how organisations should face the challenges arising from innovation and digitalisation. Executives seem to know how critical these words are for the future possibilities of their companies but they are still static or just about to start preparing … Continue reading "Lack of digital skills – still a big barrier towards digital transformation [5 Reading Tips]"
6 tips to succeed in social selling The classic customer journey is evolving. B2B and BSC buyers spend more time online than ever, use social media for researching and scoping and are ready to make informed purchasing decisions even before sellers contact them. They are difficult to convince and become a formidable force against ads. That’s why social selling is gaining momentum.
E-Food: Kaufland is firmly turning online [5 Reading Tips] The degree of digitalisation of a society can be measured by the amount of everyday activities that turn digital. This is one of the reasons why Handelskraft carefully gauges the state of the e-food market and regularly follows the exciting online food offensives that traditional German supermarkets (Rewe, Lidl, Edeka, Aldi and Kaufland) have been … Continue reading "E-Food: Kaufland is firmly turning online [5 Reading Tips]"
SEA: Google Adwords is placing big bets on mobile-first experiences Mobile is taking root in our digital lives, becoming critical for current online marketing strategies. To respond to this reality, Google has made a set of announcements in which the common denominator is to boost mobile-first innovations. Where is the search engine market leader looking to this time? To SEA! With the latest version … Continue reading "SEA: Google Adwords is placing big bets on mobile-first experiences"
SEO: What are the real opportunities of Penguin 4.0 for webmasters? Certainly, Google has started the new season on fire. In the last days, the Mountain View company has been hitting the headlines again with fresh news in interconnected areas that might give us a glimpse of our digital future. One of this big news was the announcement of the long-awaited update of the Penguin algorithm … Continue reading "SEO: What are the real opportunities of Penguin 4.0 for webmasters?"
Redefining subscription models, refining customer services [5 Reading Tips] In a digital world where time flies and place is changing, it is becoming more difficult to convince the modern customer that a product or service is worth their time. In order to do so, retailers are experimenting with new ways of interaction with the objective of surprising and offering a good value, putting the … Continue reading "Redefining subscription models, refining customer services [5 Reading Tips]"
What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips] B2B and B2C marketers struggle to reach an audience increasingly more slippery but paradoxically more connected. In this context, mobile is driving interactions between organisations and their audiences and technology is having a critical role in enhancing the digital customer experience and, ultimately, in increasing conversions and sales. As a result, inbound marketing is … Continue reading "What are the challenges, priorities, and trends in marketing and sales? [5 Reading Tips]"
Dash-Buttons: instant on-demand shopping experiences [5 Reading Tips] The wonderful world of Dash-Buttons created by the giant Amazon has just landed in Europe, what means that German, British, and Austrian Amazon Prime Members can start to forget to turn on the laptop, to scroll down on the smartphone and to make a final click or, even two, to complete online purchases.
Google AdWords: The null “-“ will replace the default 6 on Quality Score reporting Google is continuously evolving and moving forward with the objective of finding the perfect algorithm and the most effective functionalities so that users can find exactly what they are looking for even when they don’t have a clear idea of what they want. In the context of this ever-evolving society, AdWords is no exception. … Continue reading "Google AdWords: The null “-“ will replace the default 6 on Quality Score reporting"
