Why do CRM systems matter in e-commerce? [5 Reading Tips] We are living in the consumer era. Digital consumers are better informed, more demanding, and more impatient. It is a challenge for companies to target, acquire, retain, and understand them. This is why a CRM system has become more necessary than ever. How is the CRM market performing? How does its future look like? … Continue reading "Why do CRM systems matter in e-commerce? [5 Reading Tips]"
Mobile, AI, and AR hit 2017 UX trends Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. … Continue reading "Mobile, AI, and AR hit 2017 UX trends"
What do bots have to do with fakeness in Internet? [5 Reading Tips] Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in … Continue reading "What do bots have to do with fakeness in Internet? [5 Reading Tips]"
How fast is Internet of Things developing? [5 Reading Tips] The wide spread of everyday connected devices, appliances, and gadgets has brought the benefits of the Internet of Things (IoT) into the spotlight. This technology enables consumers and companies to interact with the physical world, and to smartly and efficiently manage the big amount of data generated to improve customer experiences and business processes. By … Continue reading "How fast is Internet of Things developing? [5 Reading Tips]"
Updated white paper: Success in mobile commerce – Optimisation and best practices Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world. … Continue reading "Updated white paper: Success in mobile commerce – Optimisation and best practices"
Mobile is the determining factor for mastering Black Friday [5 Reading Tips] Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more. … Continue reading "Mobile is the determining factor for mastering Black Friday [5 Reading Tips]"
Tips to succeed in logistics during Christmas After the carnival kick-off and the Chinese “Single’s Day”, the general feeling is that Christmas is now around the corner. Shoppers are intensifying their searches online. Even some have ordered their first wave of presents before the so-called Black Friday kicks off. Also the first Christmas parcels have been successfully delivered. Precisely, logistics providers such … Continue reading "Tips to succeed in logistics during Christmas"
How and when do German shoppers buy Christmas presents? [5 Reading Tips] As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as … Continue reading "How and when do German shoppers buy Christmas presents? [5 Reading Tips]"
The main challenges of the omnichannel era In digital life, the average consumer owns 7.2 devices and uses three on a daily basis. As a result, the customer journey is more complex and flexible than in the analogue age. There are multiple channels and, consequently, more data to analyse and more touchpoints through which organisations can interact with consumers. However, this … Continue reading "The main challenges of the omnichannel era"
Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips] It is exciting times for quick and easy payment methods. Google, Paypal, Apple, and Samsung are recently moving forward in their race to increase the reach of their online and mobile payment solutions. The new payment methods aim to boost conversation rates at the checkout point by enhancing the customer paying experience on every device, … Continue reading "Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips]"
