Getting inspiration from Slack and Otto, the start-ups in vogue [5 Reading Tips] Like every year, the most promising and successful businesses within the sector were honoured at the 10th Crunchies Awards, which are a kind of Oscars of Sillicon Valley. Therefore, it is always a good moment to turn round and pay attention to what is made in the cradle of technology in order to draw inspiration … Continue reading "Getting inspiration from Slack and Otto, the start-ups in vogue [5 Reading Tips]"
Premium coffee cups served by robots in seconds [5 Reading Tips] In times of ‘Star Wars’, the roles of C3PO and R2D2 already hinted that humans and robots were destined for perpetual close collaboration and understanding. Now the spread of the Internet, the continuous progress in advanced technology, and its applications in every aspect of human and business life make that fiction come true for consumers. … Continue reading "Premium coffee cups served by robots in seconds [5 Reading Tips]"
Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?« The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers … Continue reading "Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?«"
Tune your ears – Audio content marketing is coming! [5 Reading Tips] The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing.
Alibaba is using big data analytics to fight against fake products [5 Reading Tips] Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that … Continue reading "Alibaba is using big data analytics to fight against fake products [5 Reading Tips]"
Alexa use cases establish voice-controlled applications as the next-generation interface [5 Reading Tips] Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life.
10 years with iPhone – From exception to ubiquity [5 Reading Tips] Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An … Continue reading "10 years with iPhone – From exception to ubiquity [5 Reading Tips]"
Gartner’s most important strategic tech trends for 2017 [5 Reading Tips] A new year is always synonymous with new objectives, strategies, and projects. Since mobile has ceased to be a trend to becoming a natural state for an increasing mass of people and a must for organisations, the main challenges organisations should face in order to lead the race towards innovation during this new year are … Continue reading "Gartner’s most important strategic tech trends for 2017 [5 Reading Tips]"
Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT With an increasingly connected world, the Internet of Things (IoT) has become more than a buzzword. High expectations have been raised, but also many questions are coming up. To respond to many of these questions and discuss the real potential of this technology, the first International VDI Congress on IoT took place in Berlin during … Continue reading "Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT"
Is the subscription economy here to stay? [5 Reading Tips] More and more people are subscribing to replenishment programs for razors or coffee, to streaming services for music or series, or to co-working spaces. Access over ownership is a demand that drives the consumer behaviour of millennials and younger generations, challenging the status quo. The potential is tremendous beforehand and the first big player that … Continue reading "Is the subscription economy here to stay? [5 Reading Tips]"
