Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice] Ever shorter innovation cycles, new competitors in the market, constantly changing customer needs – to be and remain successful in times of digital change, you must never stop reinventing yourself. This means that companies must constantly reassess and adapt their strategic approach. Ideally, you have experienced partners by your side who know all the pitfalls … Continue reading "Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]"
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"
German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and … Continue reading "German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips]"
Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips] Faster, more flexible, more individual. This is what customers expect when ordering online. Whether it is groceries, shoes or household goods: ideally, customers have ordered items delivered to their homes on the same day or can pick them up in store. For marketplace giants like Amazon, this goes without saying, but for retailers, it poses … Continue reading "Last Mile: How to Process Customer Orders Faster with Micro-Fulfilment [5 Reading Tips]"
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"
Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips] Three billion euros. Ingka Group, which operates the majority of IKEA stores, is set to invest this enormous sum of money to revamp its stores. In this context, ship from store is an important concept. Products ordered online are shipped to customers from one of the stores and not from a central warehouse. Faster and … Continue reading "Ship from Store: From Delivery Innovation to Long-Term Competitive Advantage [5 Reading Tips]"
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"
PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips] With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«. In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the … Continue reading "PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips]"
D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips] There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"
Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story] Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit … Continue reading "Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]"
