Welcome to the API economy! [5 Reading Tips] PayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand … Continue reading "Welcome to the API economy! [5 Reading Tips]"
Snapchat are challenged to reinvent themselves to stay ahead of the curve From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature. This all-in assault on Evan Spiegel’s company, … Continue reading "Snapchat are challenged to reinvent themselves to stay ahead of the curve"
3 use cases where video content makes more than a difference! [5 Reading Tips] Videos have become one of the hottest trends in e-commerce. All social media platforms have been focusing all their efforts on integrating this format entirely. Users and companies not only have the option to upload a video, but also to broadcast live, in full HD and in 360 degree. Even snapchat-like short-lived videos, the popular … Continue reading "3 use cases where video content makes more than a difference! [5 Reading Tips]"
Digital advertisement also goes mobile [5 Reading Tips] The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the … Continue reading "Digital advertisement also goes mobile [5 Reading Tips]"
WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips] It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for … Continue reading "WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips]"
Getting to know Alexa: the long way towards full adoption and understanding | Part 2 Excitement, entertainment, and nonsense are the best words to describe our first feelings about the first contact we made with Alexa, Amazon‘s voice-controlled AI assistant that is integrated into Amazon Echo and Echo Dot. After testing the most operative part of the device, it is the turn for evaluating Alexa’s communication and self-learning skills. … Continue reading "Getting to know Alexa: the long way towards full adoption and understanding | Part 2"
4 trends that go beyond mobile and should not be missed out [5 Reading Tips] Last week a new edition of the Mobile World Congress took place in Barcelona to present the latest trends in the mobile industry. Although this year there were neither many stellar presentations of gadgets nor excessively prominent visitors , it can be said that mobile is the connecting element in which advanced technologies come together … Continue reading "4 trends that go beyond mobile and should not be missed out [5 Reading Tips]"
Getting to know Alexa: from fascination to normalisation | Part 1 Ahead of schedule the smart assistant Amazon Echo completed the trial period and has been available for sale on the marketplace for any German customer 2 weeks now. The Handelskraft editorial staff was quick to order one and test it for a few days. We were more than curious to “experiment” and “talk” with a … Continue reading "Getting to know Alexa: from fascination to normalisation | Part 1"
Mobility trending at Best Brands Awards 2017 [5 Reading Tips] Last week the 14th award ceremony for the best brands of the year took place. The new special category, focused on future mobility brands this time, grabbed the attention of everyone. However there was much curiosity for getting to know the consumers’ final say this time. Would there be unexpected newcomers? Would the German car … Continue reading "Mobility trending at Best Brands Awards 2017 [5 Reading Tips]"
Is Artificial intelligence really taking off? [5 Reading Tips] The buzzword Artificial Intelligence (AI) is passing from hype to reality and it is expected to become not only a game changer but also one of the main global economy growth drivers in the years to come. The different AI technologies already put in place by traditional companies as well as the increasing number of … Continue reading "Is Artificial intelligence really taking off? [5 Reading Tips]"
