Advantages of a product configurator as a digital consultant in B2B [Part 1] Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online … Continue reading "Advantages of a product configurator as a digital consultant in B2B [Part 1]"
AI taking over selection and placement of online advertising [5 reading tips] The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance. AI applications are not just found in factories or warehouses. Online marketing and advertising activities can … Continue reading "AI taking over selection and placement of online advertising [5 reading tips]"
Big data and AI – Where is the digital highway taking us? Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how … Continue reading "Big data and AI – Where is the digital highway taking us?"
Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from … Continue reading "Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies"
Handelskraft Conference 2018 – Get your Ticket now! [Last Call] On the 20th February, the time has come again: With trends, best practices and new impulses, we are finding new paths for successful retail. Get one of the remaining tickets for Handelkraft 2018 in Munich and look forward to visionary keynotes and inspiring sessions, stimulating exchange and a fascinating supporting programme.
Strategy rumor mill: What are Apple, SAP, and Microsoft doing this year? Everyone knows someone who has an iPhone. Everyone knows someone who has a device running Windows. Everyone knows someone who uses SAP products at work. So far so good. When it comes to digitising, you can’t really teach SAP, Apple, and Microsoft that much. Nevertheless, all three companies have, in recent years, slept on something. … Continue reading "Strategy rumor mill: What are Apple, SAP, and Microsoft doing this year?"
GDPR: It’s about time! With new privacy guidelines, it’s like the holiday season, which is certainly a bit for everyone to get caught up in: It keeps being brought up, that people want to escape the stress of shopping by buying presents earlier and earlier. And the result? Right: You’re running with shoes on through a mall that’s way … Continue reading "GDPR: It’s about time!"
WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips] After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.
Handelskraft Conference 2018: Mobilise. Digitise. Profit! The future of business is undoubtedly digital. At the Handelskraft Conference on the 20th of February 2018 in Munich, we want to mobilise retail, talk about real business and tell real stories about the digital reality and its challenges – with trends, best practices and new impulses. Retailers and manufacturers must break new ground … Continue reading "Handelskraft Conference 2018: Mobilise. Digitise. Profit!"
What does the future of voice assistants look like? [5 Reading Tips] 2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities.
