Five B2B e-commerce trends: What’s coming in the age of platforms The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, … Continue reading "Five B2B e-commerce trends: What’s coming in the age of platforms"
From wearables to hearable – Digital is getting audible with augmented listening experiences Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend.
AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer. Physical locations, whether a pop-up store, … Continue reading "AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience"
Take Part. Connect. Level Up. Handelskraft Conference 2019 Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying … Continue reading "Take Part. Connect. Level Up. Handelskraft Conference 2019"
SEO in the Mobile Era: 7 Tips for Google’s Mobile First Index [Updated white paper] “Not without my smartphone” – This is how daily life in the age of mobile Internet is. We want to be online any time, anywhere. Over half of Germans now surf the web on the go – 30 per cent even daily. Mobile Internet consumption should continue to increase over the next few years. Users … Continue reading "SEO in the Mobile Era: 7 Tips for Google’s Mobile First Index [Updated white paper]"
20 years of Google: Happy Birthday! Let’s look deep into our crystal ball. Google, we’re not getting any younger! Two decades have passed since the founding of the Internet giant. In our series »20 Years of Google«, we have looked at the history of the company in recent weeks. The »G« of »GAFA«, like others, started in the garage and in two decades changed the face of the … Continue reading "20 years of Google: Happy Birthday! Let’s look deep into our crystal ball."
20 years of Google: Social media? Never again. Instagram, Facebook and Twitter are probably the best-known social networks in the Western Hemisphere. Despite a data scandal, Facebook still has 2.34 billion active users. Social media is, therefore, a phenomenon that affects the current state of affairs on the Internet. That’s what also Google thought way back in the year 2010: With Google+ and … Continue reading "20 years of Google: Social media? Never again."
New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to … Continue reading "New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix"
20 years of Google: Discovery of the world 1492: A troop of sailors under Christopher Columbus reaches an island in the Bahamas and unknowingly discover a new continent. Unintentionally, because they really wanted to find a sea route to India – they had simply lost their way. An error that eventually leads to the colonisation of America and introduces an epochal change. But … Continue reading "20 years of Google: Discovery of the world"
20 years of Google: SEO forever and ever? At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators … Continue reading "20 years of Google: SEO forever and ever?"
