Marketplaces reloaded — A mix of channels is required

A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered.

Digital Platforms – What can SAP C/4HANA do?  [Part 4]

Source: Pexels Behind every professional swimmer there is a team of experts who contribute to the athlete’s success in the sport. There’s a manager, trainer,  physiotherapist, and training partner. Digital platforms also consist of different experts alias systems that cover the most diverse disciplines in e-commerce. These include marketing, sales, and services. In the third … Continue reading "Digital Platforms – What can SAP C/4HANA do?  [Part 4]"

One data system to Hospital 2.0

German hospitals aren’t exactly known for being digital pioneers: Lots of paper with handwritten notes, x-ray prints, and hardly usable digital health insurance cards. A long way from what Hollywood shows medical facilities to be like. In these shows and movies, doctors are far from reality. Using tablets at a patient’s bedside to show the … Continue reading "One data system to Hospital 2.0"

Age doesn’t protect against new work — Demographic change 4.0

Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older … Continue reading "Age doesn’t protect against new work — Demographic change 4.0"

Digital Platforms – Building Digital Business Models Step by Step [Part 2]

In the first part of the new »Digital Platforms« series, we explained how marketing, sales, and services are changing through innovations and which challenges arise through disruptive business models. In the second part, we’ll first answer the following questions: What are digital platforms and how do they work? What are the requirements for the introduction … Continue reading "Digital Platforms – Building Digital Business Models Step by Step [Part 2]"

Digital platforms – Challenges through new and disruptive business models [part 1]

At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions … Continue reading "Digital platforms – Challenges through new and disruptive business models [part 1]"