Digitisation and education— Personalisation as a recipe for success Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get … Continue reading "Digitisation and education— Personalisation as a recipe for success"
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way … Continue reading "What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]"
»Made in Europe« – The label for the future »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on … Continue reading "»Made in Europe« – The label for the future"
Minimise returns? Sure, but how? [5 Reading Tips] The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year. It’s a … Continue reading "Minimise returns? Sure, but how? [5 Reading Tips]"
Digitisation and environmental protection? Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and … Continue reading "Digitisation and environmental protection?"
Gartner: The most important strategic tech trends for 2019 A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them. For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a … Continue reading "Gartner: The most important strategic tech trends for 2019"
Quantum Computing: What’s it all about? [5 Lesetipps] Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has … Continue reading "Quantum Computing: What’s it all about? [5 Lesetipps]"
Social Commerce Trends for 2019 – Content, Content, Content! Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more … Continue reading "Social Commerce Trends for 2019 – Content, Content, Content!"
We want what we see — Social photo channels as a sales channel Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but … Continue reading "We want what we see — Social photo channels as a sales channel"
Digital customer service instead of long wait times [5 Reading Tips] The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time … Continue reading "Digital customer service instead of long wait times [5 Reading Tips]"
