Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper] Today, we take notice of companies and brands primarily through their digital content. That’s why texts, images and videos have long been essential in addressing customers. Content created for this purpose must be delivered to the target audience in an appealing form – across all relevant touchpoints. This is done by a modern content management … Continue reading "Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper]"
Resilience Is a Question of Leadership: 13 Tips on How to Benefit from a Modern Leadership Culture » Employees do not leave jobs, they leave managers. « Dr. Travis Bradberry, author and expert on emotional intelligence Dissatisfaction at work adds fuel to the fire that companies have been trying to put out for years: a shortage of skilled labour. One of the main reasons people leave their companies is the relationship to … Continue reading "Resilience Is a Question of Leadership: 13 Tips on How to Benefit from a Modern Leadership Culture"
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the … Continue reading "Internationalisation in E-Business: 7 Steps to Success Beyond Borders"
Strategic B2B E-Commerce: More Success in Your Digital Business The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy. In this article, you will … Continue reading "Strategic B2B E-Commerce: More Success in Your Digital Business"
KPIs in Digital Business: 5 Tips to Make Your Success Measurable Data is abundant in the digital world. Companies gather, store and hoard it, but only a few really know how to use it. However, the right figures can be indispensable in helping you accurately assess your performance and uncover optimisation potential. What do you need to achieve this? The right key performance indicators (KPIs)! Combined … Continue reading "KPIs in Digital Business: 5 Tips to Make Your Success Measurable"
Handelskraft Trend Book 2023 »Digital Horizon« – Out Now! Digital solutions make possible what was long considered impossible: faster processes, lower costs, greater customer loyalty – but not only that! Companies that know how to take advantage of current business trends and put existing strategies to the test are resilient and capable of overcoming any challenges, no matter how daunting. In our new trend … Continue reading "Handelskraft Trend Book 2023 »Digital Horizon« – Out Now!"
Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether … Continue reading "Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps"
MACH Alliance: For More Success in E-Commerce What makes a digital agency successful? The service portfolio? The know-how? The expertise? The references? Yes, these things are important. But above all: The people and how they work together. Whether within their teams, with clients or with partners. Successful digital agencies build on strong partnerships. By people. With know-how. With expertise. Which is why … Continue reading "MACH Alliance: For More Success in E-Commerce"
Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story] It was not long ago that we published an article about our client MEVACO on Handelskraft. MEVACO is the leading supplier of expanded metals, perforated sheets as well as crimped and welded meshes in Europe. With its products, the southern German company provides inspiration for modern architecture – from the façades of large buildings in … Continue reading "Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story]"
Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business Digital transformation is not just changing the way we buy products or inform ourselves about important topics: it is changing the way we work. Fundamentally. We have already asked our teams how they have experienced their work being transformed by new tools such as ChatGPT. With Microsoft 365 Copilot, however, there is about to be … Continue reading "Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business"
