SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips] Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips] Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of … Continue reading "Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips]"
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"
Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story] People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations. Whether on foot with the pushchair or by car with a child car seat: it is the … Continue reading "Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]"
Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download! Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"
MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story] Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres. Without innovative scaffolding, none of these buildings would exist … Continue reading "MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]"
Forwards Instead of Returns [5 Reading Tips] Not only does shopping have to be faster, more personal and more exciting, it also has to be more sustainable and profitable. Ordering, trying it on, returning. This pattern is repeated far too often in Germany. To be exact: 487 million times.
Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips] Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"
Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips] It is already clear now that there will be changes and innovations in everyday working life in the future. Flexible working hours, working from home and switching to digital business models are options that many companies had already integrated into their business before COVID-19. However, these innovations will be less of an option and more … Continue reading "Gazing into the Post-Pandemic Crystal Ball: What’s the »New Normal« in Work & Business? [5 Reading Tips]"
Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story] Labour Day – in Germany, it has been a public holiday since the Weimar Republic, in other words for one hundred and one years. We live in a time where the working world is rapidly changing and the daily work of bricklayers and painters is being digitised. Nevertheless, there are still many important jobs where … Continue reading "Digital Marketing for Würth MODYF: Increased Brand Visibility for the Manufacturer of High-Quality Workwear [Success Story]"
