Broaden Your Horizon with Our International Heroes and Heroines of 2023! Heroes and heroines are everywhere. They use digitalisation to make the world a better place and make us smile, dream, reflect and carry on. After introducing you to the digital heroes and heroines of the dotSource content team in recent years, we want to broaden your and our »digital horizons« in line with this year’s … Continue reading "Broaden Your Horizon with Our International Heroes and Heroines of 2023!"
Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story] If you want to be seen and liked, you must stand out positively. This is valid both in the real world and in digital business. Online shops that have an attractive and target-group-oriented design as well as a pleasant customer journey are more likely to be remembered. Accordingly, the manufacturer of ceramics and porcelain products … Continue reading "Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story]"
Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, … Continue reading "Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update]"
Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips] What do adidas, BECK’S, Hellmann’s and Wish have in common? They all use conversational marketing to get close to their target audience via messenger services, to present products and to accompany customers in the purchasing process. In Asia and Latin America, it is already common practice to make purchases via chat apps and pay directly … Continue reading "Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]"
Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips] Consumers today take notice of companies, brands and products primarily through their digital presence. They browse blogs for inspiration, google everyday services and search for gift ideas, recipes or travel destinations while on the go. In order to attract and retain new customers, high-quality digital content is more important than ever before. It is important … Continue reading "Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]"
Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips] Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"
Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips] Every day, people consume fast-moving consumer goods (FMCG). These include food with a short shelf life, newspapers, hygiene products and detergents. In other words: the demand for FMCG is high – and the market is extremely competitive. There is hardly any other industry where brand preference plays such a big role. Once customers are satisfied … Continue reading "Marketing for FMCG: Why Digital Is the Fastest Way to Reach Your Target Audience [5 Reading Tips]"
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"
Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips] Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year. According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now … Continue reading "Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]"
