Agile project management – Neither faster, nor cheaper, only better! Brands, retailers, and manufacturers need innovative solutions to meet the fast pace of the digitised economy. It requires short communication channels, fast feedback loops, and rapid decision-making, in short: a flexible work organisation. Away from pyramid-shaped hierarchical structures to cross-team network structures. Agility is a buzzword that has already been heavily used and often debated … Continue reading "Agile project management – Neither faster, nor cheaper, only better!"
Digital business compass: Handelskraft 2019 »Digital DNA« now available for download! Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
Further education has to become a part of every company’s digital strategy [5 reading tips] Digitisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch. It’s therefore not … Continue reading "Further education has to become a part of every company’s digital strategy [5 reading tips]"
»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and … Continue reading "»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview"
»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and … Continue reading "»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann"
IT strategy: The future is multi-cloud Many companies’ IT infrastructures are undergoing an extensive transformation. Cloud computing is becoming increasingly important over traditional approaches. This was the conclusion of Bitkom and KPMG’s study “Cloud Monitor 2018”: Two out of three German companies already use cloud computing. But what trends dominate this exciting environment and what should retailers, manufacturers, and brands look … Continue reading "IT strategy: The future is multi-cloud"
Real added value thanks to real-time personalisation [New study] »Time is money,« says Benjamin Franklin’s essay: »Advice to a Young Tradesman« published in 1748. And even over 270 years later, this famous quote hasn’t lost importance. On the contrary: More than ever before, the e-tailers – the “tradesmen” of today and tomorrow – need to make the most of their time, the time of … Continue reading "Real added value thanks to real-time personalisation [New study]"
B2C vs. B2B – online marketplaces put to the test [5 Reading Tips] Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via … Continue reading "B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]"
The Reign of »Featured Snippets« [5 Reading Tips] User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this. Today, we’ll explain why companies shouldn’t … Continue reading "The Reign of »Featured Snippets« [5 Reading Tips]"
