Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study] The digital age is an age of inflationary superlatives. The best customer approach is more important than the largest product range. The best service beats the lowest price. The best user experience beats everything anyway. No matter which added values it is about, the fight for superlatives is justified because the company that offers the … Continue reading "Best-of-Suite for the Best CRM: INNIO Relies on Salesforce Multi-Cloud Solution for Optimised Service Processes [Case Study]"
Microinteractions – Small Silver Bullets for User Experience [5 Reading Tips] In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?
E-Commerce Awards – Golden Globes, Oscars and Emmys in E-Commerce? [5 Reading Tips] When the word »award« is mentioned in the news, the first thing that comes to mind is certainly the glamorous Oscar or Golden Globe award ceremony with a red carpet and lots of paparazzi. Even though they are less glamorous and without a red carpet, awards are also presented for special achievements in e-commerce. We … Continue reading "E-Commerce Awards – Golden Globes, Oscars and Emmys in E-Commerce? [5 Reading Tips]"
Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas Experience here. Experience there. Barely any other word appears more often in our everyday work, in our research, in our Handelskraft articles and all the other publications. And that’s a good thing because in the end, we as private individuals also benefit from it if everyone involved in Digital Business always strives to provide a … Continue reading "Merry X-mas-perience to You – Handelskraft Wishes You a Merry Christmas"
Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips] Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"
Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips] The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent … Continue reading "Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips]"
»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study] CRM kills Salespeople. As if. The success story of MEVACO shows that it should rather be called CRM supports Salespeople. Why? Because the suitable system and its networking ensure ideal processes. This, in turn, provides the basis for the measure of all things in terms of designing digital customer relationships: added values. In the »As-A-Service-Age« … Continue reading "»Online Shop Only« in B2B – How MEVACO Succeeds in Translating Customer Focus from Analogue to Digital with Salesforce Service Cloud [Case Study]"
B2B On The Digital Rise – SLV Wins Shop Usability Award 2019 In mid-October, one of the most important awards in e-commerce, the Shop Usability Award, was presented in Munich. We are incredibly proud that our client SLV has prevailed in the category »B2B« and warmly congratulate them on this well-deserved success. It shows once again that an outstanding user experience is not a question of industry … Continue reading "B2B On The Digital Rise – SLV Wins Shop Usability Award 2019"
Super Apps – The New Way To Attract Customers [5 Reading Tips] If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is … Continue reading "Super Apps – The New Way To Attract Customers [5 Reading Tips]"
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently … Continue reading "Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]"
