20 years of Google: The pocket-sized revolution Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm. The smartphone is probably one … Continue reading "20 years of Google: The pocket-sized revolution"
From the royal navy to Ikea – Augmented reality’s wide range Augmented reality can do more than hide a Pokémon. It enables users to see exciting things that don’t actually exist. A computer-aided expansion of reality will affect our daily lives more and more (and!) make them even easier. Already one or two pioneering companies are relying on AR and are developing exciting products for everyday … Continue reading "From the royal navy to Ikea – Augmented reality’s wide range"
SAP – The twelfth man in the club Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts … Continue reading "SAP – The twelfth man in the club"
The alchemy of retailers to succeed in digital times [5 Reading Tips] Last week, the e-commerce giant OTTO rolled out a new feature that aims to further improve the usefulness of product reviews. The focus is on strengthening the customer experience, making the purchase decision process easier and more seamless and ultimately increasing customer satisfaction. The customer is at the centre of this and further developments because, … Continue reading "The alchemy of retailers to succeed in digital times [5 Reading Tips]"
Mobile, AI, and AR hit 2017 UX trends Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. … Continue reading "Mobile, AI, and AR hit 2017 UX trends"
The latest colour trends for mobile app design Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how … Continue reading "The latest colour trends for mobile app design"
Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers. Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance! MUSIC STORE is one … Continue reading "Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers."
“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care In 2014 our costumer 4Care GmbH, one of the Europe’s leading omni-channel providers of contact lenses, care products and glasses, went all in on the implementation of a responsive web design and the migration of Lensbest.de to Intershop 7.3. Their trust in dotSource led to convincing the jury and receiving the Shop Usability Award 2015 … Continue reading "“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care"
Higher conversion rates through customer support In order to avoid potential customer uncertainty, there has to be the possibility to quickly make contact. Legally, every shop operator has to display their contact details on the masthead at least. So why not place a telephone number or email address prominently on the page for easier contact?
Study reveals product searching to be the worry child of US online shops The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that:
