»Made in Europe« – The label for the future »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on … Continue reading "»Made in Europe« – The label for the future"
Social Commerce Trends for 2019 – Content, Content, Content! Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more … Continue reading "Social Commerce Trends for 2019 – Content, Content, Content!"
Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference 2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At … Continue reading "Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference"
Improving customer service with AI Source: pexels On May 8th, Google CEO Sundar Pichai took his place on stage in Mountain View, CA. During his keynote at the Google I/O Conference, he presented a new development to an astonished audience that could change the world: Google Duplex. Google Duplex lets the Internet giant give AI a voice. The voice is … Continue reading "Improving customer service with AI"
Online customer experience, translated for offline Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple … Continue reading "Online customer experience, translated for offline"
Netto eStores: A move to the most excellent cross-channel experience in record time Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. … Continue reading "Netto eStores: A move to the most excellent cross-channel experience in record time"
Verimi, netID, and the state – Current steps to a digital privacy future It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging … Continue reading "Verimi, netID, and the state – Current steps to a digital privacy future"
Companies using agile methods [5 reading tips] German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major … Continue reading "Companies using agile methods [5 reading tips]"
Social commerce: Imitation is the sincerest form of flattery The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped.
Give me feedback and I’ll give you what you need! Agile app development for next level personalisation Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise … Continue reading "Give me feedback and I’ll give you what you need! Agile app development for next level personalisation"
