Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether … Continue reading "Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps"
Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. … Continue reading "Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone"
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when … Continue reading "Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools"
Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story] If you want to be seen and liked, you must stand out positively. This is valid both in the real world and in digital business. Online shops that have an attractive and target-group-oriented design as well as a pleasant customer journey are more likely to be remembered. Accordingly, the manufacturer of ceramics and porcelain products … Continue reading "Online Shop Optimisation and CMS Selection: Villeroy & Boch Creates the Basis for Modern Content Commerce Strategy [Success Story]"
A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"
PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips] At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product … Continue reading "PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]"
Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips] For more than 90 per cent of consumers, the transparency of a company contributes to their purchasing decision. This is because transparency creates trust and trust is the basis for successful customer relationships. Especially when it comes to pricing, customers are very sensitive and demand clear communication. From 28th May onwards, this will be ensured … Continue reading "Price Indication Ordinance: How to Strengthen Trust in Your Company with Price Transparency [5 Reading Tips]"
User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story] Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its … Continue reading "Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story]"
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI … Continue reading "»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper]"
