Deepfakes – AI Simulates Real People [5 Reading Tips] For years, artificial intelligence has been increasingly influencing our everyday life, but also the economy, politics and science – as chatbots in customer service, GPS assistants or characters in video games. AI can be used in many different ways and offers us new innovative solutions to problems in the most diverse areas. However, deepfakes show … Continue reading "Deepfakes – AI Simulates Real People [5 Reading Tips]"
Tech Trends 2020: Double Feature, Part II [5 Reading Tips] The first two weeks of the new year are over. Enough time to develop first business ideas, set the first goals for the year and have the most important digital trends on the radar. In digital business, everyone is aware of the fact that (tech) trends alone cannot create innovation. A clear symbiosis between humankind, … Continue reading "Tech Trends 2020: Double Feature, Part II [5 Reading Tips]"
Tech Trends 2020: Double Feature, Part I [5 Reading Tips] A new year is always a chance to open up new horizons, implement new business ideas and develop innovations. In order to fulfil these resolutions, it is mandatory to identify the technologies that have development potential and to understand which effects they can have on the digital economy and society. For this reason, we have … Continue reading "Tech Trends 2020: Double Feature, Part I [5 Reading Tips]"
Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform … Continue reading "Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]"
Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat Apples and pears falling from trees, grapes hanging from vines, and here in the office, home-grown zucchini are given away in all sizes, because colleagues with their own garden aren’t able to eat everything on their own. Nature itself might be wasteful, but the food industry and humankind are even worse. One in eight items … Continue reading "Digital Solutions For Preventing Food Waste: Smartphones Telling Us What To Eat"
B2B marketing: A little personality, please! What’s easy to do in B2C is hard to do in business-to-business. Excite users, create loyalty, and have them as returning shoppers. But why is that so tough? Quite simply, it’s because you can assume that people have a wall up when they come through the office entrance. With a view to creative marketing strategies … Continue reading "B2B marketing: A little personality, please!"
AR and VR are on the rise in construction [5 reading tips] Expectant fathers were catching virtual monsters in the delivery room when their child was being born. That happened with Pokémon Go. The game that triggered a veritable boom in the summer of 2016 and led the path for AR and even VR to take off in gaming. Although the hype about virtual monsters has somewhat … Continue reading "AR and VR are on the rise in construction [5 reading tips]"
