CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story] Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates. Thüringer Aufbaubank (TAB) is headquartered in … Continue reading "CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story]"
Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips] The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this … Continue reading "Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]"
Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview] »When I grow up, I want to be a storyteller«. Who, if not Sven, tells the coolest stories and manages to explain even the most abstract topics and the most challenging projects in such a way that everyone not only understands them, but also absolutely loves them? And guess what: today, he’s our interview guest. … Continue reading "Tech Talk, Low Code & Agricultural E-Commerce: Tech-telmechtel with Salesforce B2B Commerce Cloud [Interview]"
Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview] Yes, data scientist is an official professional title. Data science can be studied and, as today’s interview guest Christoph shows, it is certainly a wise choice to do so. After all, data scientist is not only the sexiest job of the 21st century according to Harvard Business Review, but also something that every company that … Continue reading "Tech Talk with a Data Scientist: Tech-telmechtel with BI [Interview]"
Tech Talk While Working from Home: Tech-telmechtel with CRM [Interview] It is a dull late autumn afternoon in November. People working from home have already switched on their desk lamps. Today’s Tech-telmechtel interview guest is Christoph, digital consultant at dotSource. Together with his colleagues, he supports clients in the selection, implementation, use and further development of CRM solutions.
CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips] Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading … Continue reading "CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips]"
CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips] With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the … Continue reading "CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips]"
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"
E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"
