Gartner: The Top 10 Technology Trends for 2023 The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft … Continue reading "Gartner: The Top 10 Technology Trends for 2023"
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"
