Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips] UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, … Continue reading "Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]"
SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search … Continue reading "SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]"
Successfully Organising Online Events: How to Convince Customers and Partners Digitally [10 Reading Tips] By now, everyone should know why events and conferences mainly take place online these days. However, the question is: how can you organise good online events, like really good ones? To help you, we have put together a little manual for your next remote event.
Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips] It all started in 1993 with Miles & More, which is now the largest frequent flyer and rewards programme in Europe. Almost 30 years later, there is a large number of such bonus programmes, which are designed to turn customers into repeat buyers by offering something extra. How does this work? How do loyalty programmes … Continue reading "Customer Retention Through Loyalty Programmes: Gaining Valuable Data and Loyal Customers with VIP Clubs and Self-Optimisation Platforms [5 Reading Tips]"
Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips] The outcry was enormous: the »smartphone« bank N26 experienced a data breach and its employees had access to sensitive transaction data. There are many ways to prevent such breaches. Besides the structuring and classification of data, it is mainly about full control over data across all domains: multi-domain management. Workflows, for example, can help in this … Continue reading "Customer Data Management – How Do I Regain Control over My Customer Data? [5 Reading Tips]"
New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 2 In the first part of our New Work trends for 2021, we mainly talked about hybrid workplaces and virtual corporate culture. Today, we take a look at new trends in change management, secure collaboration and innovation developments.
Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips] Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"
New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 1 In 2020, the understanding of one’s own workplace has changed fundamentally and permanently. The Corona crisis has given rise to numerous new problems and has made flexible working a must all of a sudden. Especially maintaining and promoting productivity, efficiency and satisfaction among employees has proven to be a major challenge for almost every company. … Continue reading "New Work Trends 2021: How Your Organisation Can Achieve Modern Collaboration [5 Reading Tips] – Part 1"
Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
2021: Salesforce & Slack, Amazon & Wondery – Deals and Forecasts from Silicon Valley and How Companies in Germany Benefit from Them [5 Reading Tips] January, February, March, April? The Internet never stands still. By now, everyone should have entered the new year, so it is time for digital economy forecasts: What can companies and customers expect in 2021? Which tech trends should you keep an eye on? Handelskraftadamus, your trusted blog, is looking at the stars for you today.
