Virtual Reality: Is This What the Future of Video Conferencing Looks Like? [5 Reading Tips] Zoom meetings. Conferences on Slack. Calls via the Teams app. Homeschooling. Doctor’s appointment via a surgery portal. Video chats come into play wherever conversations of a formal nature take place. They often work according to the same principle. Are they efficient? Yes. Can they digitally reproduce real conversations 1:1? Not always. What a shame, really. … Continue reading "Virtual Reality: Is This What the Future of Video Conferencing Looks Like? [5 Reading Tips]"
Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips] Data is the new oil. It means progress and holds huge potential. You just have to recognise it and derive appropriate measures. Understanding data and identifying opportunities guarantees long-term success. Accordingly, it is up to every company not only to manage the enormous amount of data collected and generated on a daily basis, but above … Continue reading "Data Is Our Friend – How to Establish a Data Culture in Your Company [5 Reading Tips]"
Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips] »Alexa, order detergent!«, »Siri, what’s the weather going to be like today?«, »OK Google, show me sports shops nearby!« – this is pretty much how many dialogues in German households go. Voice assistants are en vogue right now and will play an even greater role in the future. People are getting older, lazier and want … Continue reading "Voice Commerce: Why You Should Also Use Voice Assistants for Your Business in the Future [5 Reading Tips]"
Machine Learning: Which Approach Suits My Company? [5 Reading Tips] In many areas of life, we encounter artificial intelligence (AI) almost every day. Over the last few years, its presence and impact on our daily lives has steadily increased – and there is no end in sight to this development. One branch of AI is called machine learning. It describes the artificial generation of knowledge … Continue reading "Machine Learning: Which Approach Suits My Company? [5 Reading Tips]"
TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips] It was bound to happen. We all knew that the day was not too far away, but now the time has come. The Chinese short video app, the super social media portal, the digital teen dance video among social networks has made it: TikTok overtakes Instagram, the number one social media platform. But in which … Continue reading "TikTok Overtakes Instagram: Get Ready for the Mobile Shopping Generation [5 Reading Tips]"
Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips] »Can you see me?«, »Do we want to start?«, »I will share my screen, ok?« – this is more or less how most online meetings start. Technological hurdles – okay. Digital divide – that is fine, too. But starting an online meeting right away, just like that? There are better ways to get started. In today’s … Continue reading "Remote Warm-Ups Revisited: Boosting the Mood and Outcome of Your Next Online Meetings [5 Reading Tips]"
Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips] Live stream shopping – the »new« big thing on various social media platforms. These days, it is becoming increasingly difficult to go to the fashion shop around the corner or to the local consumer electronics retailer. Nevertheless, customers do not want to miss out on the first-hand live experience. This is where live stream shopping … Continue reading "Live Stream Shopping: How Brands Can Replicate the Personal In-Store Experience Online, Inspire Customers and Boost Sales [5 Reading Tips]"
Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips] Today, it is no longer enough to simply present products and sell them. Instead, customers expect interesting, high-quality content. Content management systems (CMS) can help with this. They are useful tools to easily and consistently create and manage content (texts, images, videos) for shop pages, social media channels or blogs. These systems can be used … Continue reading "Changing CMS: Complex, But Important. What Do You Need to Consider? [5 Reading Tips]"
Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips] Google. The most popular search engine is constantly trying to improve its search results for users, for example with regular Google updates. It wants Internet users to be able to get information quickly and to have an overall positive experience on websites. That is why Google supports admins and content creators in improving their websites. … Continue reading "Core Web Vitals: What the New Google Metrics Mean for Your SEO Strategy [5 Reading Tips]"
CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips] With Tealium’s customer data platform (CDP)/customer data hub (CDH), there is now a tool that makes it possible to get a 360-degree view of the customer, both online and offline. The customer data platform bridges the gap between the online world, corporate data and a variety of marketing tools. With Tealium CDP, data scientists get … Continue reading "CDP of the Future – Achieving a 360-Degree View of the Customer with Tealium? [5 Reading Tips]"
