MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips] Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"
Agile Coaching: Business Consultant 2.0? [5 Reading Tips] Everyone is talking about agile coaching at the moment. But what exactly is an agile coach? A mentor? A business consultant? The work guru from the table across the room? Or just a person who gives you a push in the right direction every now and then? The truth probably lies somewhere in between. In … Continue reading "Agile Coaching: Business Consultant 2.0? [5 Reading Tips]"
Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips] No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside. Regardless of whether trends appear in our private lives or … Continue reading "Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips]"
Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips] The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get … Continue reading "Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips]"
Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips] If you ask colleagues for their opinion on working from home, there is certainly no consensus. While some people take full advantage of their new-found freedoms, such as sitting in meetings in sweatpants and cranking up their favourite music, others miss the everyday office gossip and are annoyed by parcel deliverers, network problems and noisy … Continue reading "Hybrid Office: How Colleagues Stay in Touch Despite Physical Separation [5 Reading Tips]"
System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips] Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact … Continue reading "System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips]"
Videos on Social Media: How Long Is Long Enough? [5 Reading Tips] Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to … Continue reading "Videos on Social Media: How Long Is Long Enough? [5 Reading Tips]"
Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips] In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants … Continue reading "Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips]"
MDM: Why Is Master Data Management So Important for Companies? [5 Reading Tips] Companies have more and more systems at their disposal to optimise processes, manage data in a more structured way and better meet customer needs. One software that is often taken into consideration in this context is master data management software. In today’s reading tips of the week, we tell you what MDM is all about … Continue reading "MDM: Why Is Master Data Management So Important for Companies? [5 Reading Tips]"
Content Management Systems: What Are the Advantages of Headless CMS? [5 Reading Tips] Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days.
