Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips] It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has … Continue reading "Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips]"
Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips] SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your … Continue reading "Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]"
Sustainable Business Is Digital Business: How to Make Your Website Climate Neutral [5 Reading Tips] Products made from sustainable materials, fair supply chains and environmentally friendly shipping processes are crucial factors for customers when making purchasing decisions. What started as a selling point is now firmly anchored in the corporate philosophy of many companies and is increasingly being taken for granted. Even small changes in everyday business can save resources … Continue reading "Sustainable Business Is Digital Business: How to Make Your Website Climate Neutral [5 Reading Tips]"
Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips] Only those who listen to their customers can offer excellent service. Those who want to increase the repurchase rate of their products must be open to feedback and criticism. However, there is a problem here: If customers are dissatisfied with a product or service, only four per cent of them actually report this back to … Continue reading "Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips]"
Hybrid Conferences: Why Analogue Events Will Always Be an Experience [5 Reading Tips] Remember when it was completely normal to invest two full working days in attending a one-day conference? Planning arrival and departure, checking the venue, booking a hotel room. After nearly one and a half years in pandemic mode, the organisational tasks before starting a trip almost seem a little disconcerting. Working from home and only … Continue reading "Hybrid Conferences: Why Analogue Events Will Always Be an Experience [5 Reading Tips]"
High Return Rates = Bad Grades – For Your Product Data Quality and Environmental Protection: Doing It Better with Akeneo PIM [5 Reading Tips] Returns are a vexed subject – from several perspectives. They do not increase customer satisfaction, they do not boost online retailers’ sales and they certainly do not improve the carbon footprint of companies. With the PIM system of our partner Akeneo, you can tackle these three aspects – with little effort, but big impact!
Cloud Services: How Modern Digital Business Works in the Cloud [5 Reading Tips] The headline is legendary: »iCloud, You Cloud, We All Cloud« was the title of an article published in The New Yorker in June 2011 – almost exactly a decade ago. Back then, Apple’s iCloud was all over the news – the possibility for private individuals to store their data decentrally in a cloud and no … Continue reading "Cloud Services: How Modern Digital Business Works in the Cloud [5 Reading Tips]"
Digital Leadership: What Skills Managers Need to Have [5 Reading Tips] It is nothing new that companies have to digitalise their processes in order to remain successful. However, they still neglect the fact that the implementation of innovative projects requires comprehensive changes in the entire organisation. An essential component is the availability of digital leadership skills.
Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips] It is nothing new that social networks are constantly trying to outdo each other with new trends and features. The business network LinkedIn is also increasingly relying on updates to win over users. The newcomer platform Polywork takes a completely new approach to networking in a professional context. Unlike LinkedIn and XING, the network breaks … Continue reading "Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips]"
DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips] Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping. It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, … Continue reading "DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips]"
