How digital is the German DIY retail market? [5 Reading Tips] Now that the good weather has come to stay, it is the moment to tune private gardens and houses to enjoy the outdoors. The search for colourful flowers and appropriate flower pots is endless. Balconies are decked out with trendy decorative objects. New furniture is needed for spending the most memorable nights by moonlight and … Continue reading "How digital is the German DIY retail market? [5 Reading Tips]"
Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips] One of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to … Continue reading "Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips]"
Welcome to the API economy! [5 Reading Tips] PayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand … Continue reading "Welcome to the API economy! [5 Reading Tips]"
The alchemy of retailers to succeed in digital times [5 Reading Tips] Last week, the e-commerce giant OTTO rolled out a new feature that aims to further improve the usefulness of product reviews. The focus is on strengthening the customer experience, making the purchase decision process easier and more seamless and ultimately increasing customer satisfaction. The customer is at the centre of this and further developments because, … Continue reading "The alchemy of retailers to succeed in digital times [5 Reading Tips]"
It is all about data! – Chief Data Officers are more influential [5 Lesetipps] Recently the Spanish banking group BBVA announced the creation of a new top management position, Global Head of Data, “to promote the strategic use of data in all areas and businesses of the Group”. With this move BBVA intends to get a single customer view and, consequently, improve customer satisfaction. The most remarkable fact … Continue reading "It is all about data! – Chief Data Officers are more influential [5 Lesetipps]"
Blockchain: a potential game changer? [5 Reading Tips] The term blockchain is still very new for a large majority of people and its meaning remains an open question because of its complexity. However the interest in this new technology has skyrocketed in the last 12 months, according to Google Trends. To what extent does it have to do with bitcoins? Is it true … Continue reading "Blockchain: a potential game changer? [5 Reading Tips]"
3 use cases where video content makes more than a difference! [5 Reading Tips] Videos have become one of the hottest trends in e-commerce. All social media platforms have been focusing all their efforts on integrating this format entirely. Users and companies not only have the option to upload a video, but also to broadcast live, in full HD and in 360 degree. Even snapchat-like short-lived videos, the popular … Continue reading "3 use cases where video content makes more than a difference! [5 Reading Tips]"
Digital advertisement also goes mobile [5 Reading Tips] The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the … Continue reading "Digital advertisement also goes mobile [5 Reading Tips]"
WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips] It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for … Continue reading "WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips]"
Omnichannel projects, CRM and cloud services are at the top of IT priorities for 2017 [5 Reading Tips] Retailers keep investing in new technologies to boost the digitalisation of their stores, respond to the challenges of an increasing omnichannel world, and to tailor every customer experience even more. In this context CRM systems and analytics solutions are gaining momentum, while the cloud seems to be the perfect place to store all the relevant … Continue reading "Omnichannel projects, CRM and cloud services are at the top of IT priorities for 2017 [5 Reading Tips]"
