The 4 Most Important Marketing Trends for 2018 [5 Reading Tips] December is synonymous with the closing of projects and company banquets, but also time to take stock of the financial year and prepare for the start of the new year. In the last two years, new and innovative technologies and intelligent devices have come to market: Virtual and augmented reality, artificial intelligence with its numerous … Continue reading "The 4 Most Important Marketing Trends for 2018 [5 Reading Tips]"
4 important European e-commerce trends [5 Reading Tips] As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total … Continue reading "4 important European e-commerce trends [5 Reading Tips]"
Where is Alibaba’s “New Retail” vision headed? [5 Reading Tips] Shopping behaviour is slowly changing with the application of new technologies and the growth of the internet. Products and services are always available, wherever the potential customers are, while the online and offline worlds are merging. This proves that today’s consumers are »omnichannel«. They surf the Internet on their cellphone, tablet, or laptop, on the … Continue reading "Where is Alibaba’s “New Retail” vision headed? [5 Reading Tips]"
Black Friday Madness: What do retailers need to look for? [5 Reading Tips] It’s that time of the year, today officially starts Cyber Monday Week and all those great deals. But this week’s highlight will take place on Friday, November 24th, with the start of Black Friday. The end of November is synonymous with a strong Christmas spirit, uncontrollable shopping impulses, and “the best” offers. That‘s today’s normal … Continue reading "Black Friday Madness: What do retailers need to look for? [5 Reading Tips]"
Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips] The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental … Continue reading "Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips]"
Real Sustainability in City Logistics? [5 Reading Tips] Alisa Anton – unsplash.com Thanks to the enormous growth of e-commerce, the amount of deliveries in the past few years has grown exponentially. In fact, a new parcel record is expected this holiday season. Additional new offers to speed up and simplify the last mile, like same-day delivery, delivery on the requested date or even … Continue reading "Real Sustainability in City Logistics? [5 Reading Tips]"
Digital skills: Where is the digital talent hidden? [5 Reading Tips] In times of digital transformation, digital skills and new roles are needed. A rethinking of personnel policy and management has also become necessary. However, many companies only have a vague idea of what professional and personal qualifications applicants should be bringing. A joint study by the Bundesverband Deutscher Unternehmensberater (BDU) and the Bundesverbandes E-Commerce und … Continue reading "Digital skills: Where is the digital talent hidden? [5 Reading Tips]"
Thinking out loud: What the heck is up with the market? [5 Reading Tips] Recently, I read that Zalando wants to get into the cosmetics business and Apple wants to build a car. Expansion and development: These tech giants, who have continued to max out their own dynamics of globalization and have a strong winning mentality, are becoming tired of developing new business models. Their dominance continues to grow. … Continue reading "Thinking out loud: What the heck is up with the market? [5 Reading Tips]"
The German-speaking e-commerce area continues to grow [5 Reading Tips] The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in … Continue reading "The German-speaking e-commerce area continues to grow [5 Reading Tips]"
4 SEO trends to keep you up to date [5 Reading Tips] Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when … Continue reading "4 SEO trends to keep you up to date [5 Reading Tips]"
