AI taking over selection and placement of online advertising [5 reading tips] The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance. AI applications are not just found in factories or warehouses. Online marketing and advertising activities can … Continue reading "AI taking over selection and placement of online advertising [5 reading tips]"
AI and automation: Where does the future of the workplace lie? [5 Reading Tips] The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This … Continue reading "AI and automation: Where does the future of the workplace lie? [5 Reading Tips]"
The sports and trade fair industries are taking digitisation seriously [5 reading tips] The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year.
Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips] In the last decade, the smartphone has become an everyday companion for excellence. The growth of computing power and storage, coupled with mostly reliable internet access, has allowed an app and services ecosystem to thrive with little competition. But despite ongoing improvements, much of the recent innovations in the smartphone environment are more incremental than … Continue reading "Intel’s smart glasses – will the smartphone be replaced soon? [5 Reading Tips]"
The digitising of retail branches requires a technical masterpiece [5 Reading Tips] Physical locations, whether a pop-up store, showroom, or full-fledged flagship, are starting to gain importance again. Especially as marketing and service channels. Modern locations are digital, intelligent, and unique. They offer value to the customer through a skilful combination of staff and technology, that each channel could not reach by itself. Zara gets it, and demonstrated … Continue reading "The digitising of retail branches requires a technical masterpiece [5 Reading Tips]"
WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips] After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.
Don’t Panic! The new Facebook algorithm makes us even better! [5 Reading Tips] Facebook has once again changed the rules of the game. Its algorithm is now taking a new approach. Facebook classifies the content of friends and family members as more relevant, compared to the content that brand and media pages publish. The direct consequence is a lower organic reach and the first impression that arises is … Continue reading "Don’t Panic! The new Facebook algorithm makes us even better! [5 Reading Tips]"
Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips] Cryptocurrencies and the technology behind them, the blockchain, have been what everyone has been talking about for months. Terms like bitcoin, ether, token, decentralisation, and smart contracts are no longer unknown to most people. Meanwhile, in the last six months, the number of different coins (over 1,400) are booming and their stock market value has … Continue reading "Cryptocurrencies – What’s behind the sudden boom? [5 Reading Tips]"
What does the future of voice assistants look like? [5 Reading Tips] 2017 was the year of the spread of smart speakers and their digital voice assistants among consumers. Companies should expand their service offerings and optimise them for smart devices in 2018, which will give them more platform monetisation opportunities.
From Trend to the New Normal – Virtual Reality Taking Root in 2018 [5 Reading Tips] 2018 will be the year of excellent customer experiences. Virtual reality (VR) and augmented reality (AR) will, through immersive and high-value shopping experiences, play a large role in this new chapter. According to Gartner, the focus in the next five years will be on a mixed reality. Since the physical world and online world are beginning … Continue reading "From Trend to the New Normal – Virtual Reality Taking Root in 2018 [5 Reading Tips]"
