Sustainably working and managing is a must [5 reading tips] Sustainability is indispensable for companies because the importance of sustainable business for consumers is exploding. It’s no longer enough for retailers and manufacturers to fool around with environmental friendliness; in fact, they must act in this way – and in the long term. We’re all constantly being confronted in the news with the consequences of … Continue reading "Sustainably working and managing is a must [5 reading tips]"
Voice search: Hype or reality? [5 reading tips] Right now searching by voice is a trendy topic. Studies and surveys are flooding the media with tons of data about the expansion of voice search’s market acceptance. This data predicts a future in which the voice will be the main interface (opposite the screen) for each activity. There is talk of an SEO revolution … Continue reading "Voice search: Hype or reality? [5 reading tips]"
Is the future of open source development in danger? [5 Reading Tips] Developers are worth as much gold because nowadays almost every company is developing something digitally. The influence of software developers is growing in this increasingly digitised world, in particular, thanks to the success of open source communities that jointly develop innovative solutions and software code. Decisions made there determine value creation and growth in all … Continue reading "Is the future of open source development in danger? [5 Reading Tips]"
Omnichannel is driving the digital luxury industry [5 reading tips] Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here. Also, the continued growth … Continue reading "Omnichannel is driving the digital luxury industry [5 reading tips]"
Artificial Intelligence: Why understanding is a must [5 reading tips] Algorithms are determining our everyday lives and are appearing in more and more areas. They are at the heart of any artificial intelligence that businesses are increasingly benefiting from, to offer personalised and satisfying shopping experiences. However, according to a survey for the Bertelsmann Stiftung, more than half of Germans have little knowledge of this … Continue reading "Artificial Intelligence: Why understanding is a must [5 reading tips]"
Stationary retail finally keeps up with e-commerce [5 reading tips] Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations. This tendency covers the main points of the current … Continue reading "Stationary retail finally keeps up with e-commerce [5 reading tips]"
Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips] One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich. I cancelled my visit to re:publica18 because I was given the … Continue reading "Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]"
The (e)-bike as a driver for new business models [5 reading tips] Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular … Continue reading "The (e)-bike as a driver for new business models [5 reading tips]"
CRM is already the most important software for companies [5 reading tips] Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships. Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software … Continue reading "CRM is already the most important software for companies [5 reading tips]"
Why should you implement visual content marketing? [5 Reading Tips] The here and now: We’re all busy and always seem to be running short on time. Consumers are looking for any kind of information with their cell phones, and they’re looking for an answer in the blink of an eye. Chop-chop! Google quickly recognised this need and has been refining their mobile image search for … Continue reading "Why should you implement visual content marketing? [5 Reading Tips]"
