Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips] Contactless payment with a smartphone, without use monetary notes, coins, or cards are the way of the future. But this isn’t anything new for many countries already. Forms of mobile payment have long been established and analogue forms of payment money a distant past. Compared to China or the USA, Germany is so old-fashioned in … Continue reading "Mobile payment comes to Germany: The beginning of the end of cash? [5 Reading Tips]"
International e-commerce: Advantages and disadvantages of marketplaces [5 reading tips] Cross-border e-commerce is booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Cross-border retail is, therefore, a great opportunity for brands and retailers looking for growth. But entering this market is not easy and requires a lot of preparatory work. One of the questions that you should ask in … Continue reading "International e-commerce: Advantages and disadvantages of marketplaces [5 reading tips]"
Facebook announces augmented reality advertising on news feed [5 reading tips] It was not so long ago when various scandals came to light about data abuse and fake news on Facebook. The company was taking heavy losses on the stock market and seemed to have lost credibility and charm to many users, stakeholders, and marketers. But that hasn’t stopped the largest social network: Instagram’s attractiveness keeps … Continue reading "Facebook announces augmented reality advertising on news feed [5 reading tips]"
10 years of Airbnb: From air mattresses to luxury lofts [5 reading tips] Today, Brian Chesky and Joe Gebbia are multi-millionaires, but only ten years ago, the two had trouble paying their rent in San Francisco. Then one day in the summer of 2008 the idea came to them: They would rent air mattresses for people to sleep on in their apartment and offer guests breakfast AKA a … Continue reading "10 years of Airbnb: From air mattresses to luxury lofts [5 reading tips]"
Customer data platforms (CDP) gaining importance [5 reading tips] A well-known economic phrase is: “You can only manage what you can measure”. And (personal) data is the new oil. The success of any marketing campaign is increasingly depending on proper data processing and analysis. But the exponential increase in touch-points, communication channels, and customer data has sometimes made intelligent evaluation more difficult. That’s why … Continue reading "Customer data platforms (CDP) gaining importance [5 reading tips]"
Benefit from international tourists in your own country [5 reading tips] China is booming in every way. The Chinese e-commerce market is the largest in the world and one of the most innovative. The Middle Kingdom is a role model in terms of internationalisation. For brands and retailers who want to continue to grow, China holds the opportunities par excellence. At the same time, Chinese consumers … Continue reading "Benefit from international tourists in your own country [5 reading tips]"
Creating product images faster and more efficiently with CGI [5 reading tips] Nobody’s gonna buy something online without information about a product. Descriptions, but above all pictures and videos depicting the real goods, are there so that the consumers receive a realistic look at products and then make a purchase. Images are virtually the shop window of a stationary store, but more detailed and specific. The success … Continue reading "Creating product images faster and more efficiently with CGI [5 reading tips]"
Amazon Prime Day – How can retailers and manufacturers succeed in the marketplace? Last Monday at noon marked the start of the fourth annual Amazon Prime Day. For one and a half day, Prime members can get products from the Amazon catalogue at largely discounted prices. More than a million deals worldwide were expected.
Will transparency lead to more intransparency on Facebook? [5 Reading Tips] It was announced in April and has been implemented since June 28th: Facebook’s “transparency” offensive. Since the end of June, all ads on every Facebook page are visible to all users, regardless of their target audience. This not only applies to Facebook itself, but also Instagram, Messenger, and partner networks. This transparency offensive is to … Continue reading "Will transparency lead to more intransparency on Facebook? [5 Reading Tips]"
To do, or not to do business with a logistics service provider? That is the question [5 reading tips] Logistics is always on the move. Companies and logistics service providers are always developing new solutions to deliver products not only quickly, but also as conveniently and sustainably as possible. Whether with messengers or robots, with vans, cargo bikes, or drones. Retailers have been investing in end-customer delivery with their own fleets for a long … Continue reading "To do, or not to do business with a logistics service provider? That is the question [5 reading tips]"
