B2C vs. B2B – online marketplaces put to the test [5 Reading Tips] Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via … Continue reading "B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]"
The Reign of »Featured Snippets« [5 Reading Tips] User behaviour is constantly changing. The use of the smartphones is increasing in compared to desktop and virtual assistants are spreading. This development, in turn, obviously affects search behaviour. Google has recognised this tendency and continues to adapt to this (search) reality. Featured Snippets are a consequence of this. Today, we’ll explain why companies shouldn’t … Continue reading "The Reign of »Featured Snippets« [5 Reading Tips]"
E-Food — The last mile is the biggest challenge [5 Reading Tips] Online shopping has long been a fixture in German retail. But there are certain sectors that are slower to keep up. According to a recent survey by Digital Association of Germany Bitkom, online grocery, despite its growth, hardly reaches any new customers. How’s that possible? The e-food market is also facing a major challenge: the … Continue reading "E-Food — The last mile is the biggest challenge [5 Reading Tips]"
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way … Continue reading "What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips]"
Minimise returns? Sure, but how? [5 Reading Tips] The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year. It’s a … Continue reading "Minimise returns? Sure, but how? [5 Reading Tips]"
Quantum Computing: What’s it all about? [5 Lesetipps] Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has … Continue reading "Quantum Computing: What’s it all about? [5 Lesetipps]"
Digital customer service instead of long wait times [5 Reading Tips] The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time … Continue reading "Digital customer service instead of long wait times [5 Reading Tips]"
Robot colleagues – Using the cloud for real intelligence? [5 reading tips] Source: Photo by Franck V. on Unsplash With all the attention on Cyber-Monday-Week and its excellent results, other relevant news from Amazon has gone almost unnoticed. Two weeks ago, re:Invent Campus took place in Las Vegas, one of the world’s largest cloud computing events. Amazon’s cloud service platform AWS made remarkable business announcements there. In … Continue reading "Robot colleagues – Using the cloud for real intelligence? [5 reading tips]"
The popularity of customer service on messaging platforms [5 reading tips] Phone calls are rare. Communicating via text or voice message is getting more and more popular, especially among younger generations. It’s a fast, simple, and comfortable way of communicating. Now users are expecting this kind of experiences when talking to businesses. Excellent and careful customer service is a distinguishing feature and has become essential.
Here’s how retailers and manufacturers can learn from Singles Day 11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal … Continue reading "Here’s how retailers and manufacturers can learn from Singles Day"
