Direct-to-consumer brands: Brands rethinking customer relations in the digital age In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries. In addition, such direct-to-consumer brands draw on … Continue reading "Direct-to-consumer brands: Brands rethinking customer relations in the digital age"
TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips] The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in … Continue reading "TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips]"
Audio content marketing: These trends are shaping the future [5 reading tips] Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends.
Online payment methods – Trends and challenges [5 reading tips] Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet … Continue reading "Online payment methods – Trends and challenges [5 reading tips]"
How content creators and designers benefit from AI [5 reading tips] Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected.
Further education has to become a part of every company’s digital strategy [5 reading tips] Digitisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch. It’s therefore not … Continue reading "Further education has to become a part of every company’s digital strategy [5 reading tips]"
AI and IoT in the stores of the future [5 Reading Tips] Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case. But how realistic … Continue reading "AI and IoT in the stores of the future [5 Reading Tips]"
MWC19 – What trends are shaping the digital future? [5 Reading Tips] MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business). This year at MWC19, “Intelligent Connectivity” was the … Continue reading "MWC19 – What trends are shaping the digital future? [5 Reading Tips]"
Interest for the Blockchain is increasing [5 Reading Tips] Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin. Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still … Continue reading "Interest for the Blockchain is increasing [5 Reading Tips]"
Make better decisions with AI [5 reading tips] Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information … Continue reading "Make better decisions with AI [5 reading tips]"
