B2B e-commerce: Growth requires the right mindset [5 reading tips] How has B2B digitally matured? Are the days when digitising a business was understood as an online copy of the physical business or product catalogue now behind the industry? After all, to be successful in online reatil over the long term and to stand out from the competition requires far more than just a good … Continue reading "B2B e-commerce: Growth requires the right mindset [5 reading tips]"
Configurable products and services as a competitive advantage in digital business [5 Reading Tips] Over the past few years, companies have steadily subjected themselves to digitalisation. Internal processes have been automated, collaboration tools have optimised workflows, and sales channels have been expanded by online shops and mobile apps. SEO, SEA, and social media have strengthened the brand image. Digitalisation has become something common, even standard, among many businesses. This … Continue reading "Configurable products and services as a competitive advantage in digital business [5 Reading Tips]"
Ordering food online: Fresh approaches bring added value & convenience [5 reading tips] Nowadays, everything imaginable can be bought and sold on the internet. Even groceries. Even fresh food. Despite the growing trend, online food sales in Germany does not appear to be growing. The country’s logistical challenges, its dense network of stores and its unwillingness to buy fresh produce remotely stagnate growth in this market. But this … Continue reading "Ordering food online: Fresh approaches bring added value & convenience [5 reading tips]"
Returns: Looking for solutions, the struggle is real! [5 Reading Tips] Returning products could be called an »international pastime«. German online shoppers return the most often. A PostNord survey shows that more than half (53%) of German customers posted at least one return last year, followed by the Netherlands (52%) and France (45%). The fact that customers have been able to exchange products by law within … Continue reading "Returns: Looking for solutions, the struggle is real! [5 Reading Tips]"
AR and VR are on the rise in construction [5 reading tips] Expectant fathers were catching virtual monsters in the delivery room when their child was being born. That happened with Pokémon Go. The game that triggered a veritable boom in the summer of 2016 and led the path for AR and even VR to take off in gaming. Although the hype about virtual monsters has somewhat … Continue reading "AR and VR are on the rise in construction [5 reading tips]"
Sharing economy: Renting instead of buying online [5 reading tips] There are products or services that are more often needed for a limited time only. So it’s not only more advantageous, but also more environmentally friendly, not to pay for the products per se, to own them forever, but to have access to them. That’s the sharing economy. Classic examples are cars, accommodation, or tools. … Continue reading "Sharing economy: Renting instead of buying online [5 reading tips]"
Online retail payments: This is what PSD2 will change in the future [5 reading tips] Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce. The GDPR had its … Continue reading "Online retail payments: This is what PSD2 will change in the future [5 reading tips]"
Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips] From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"
Coding as a school subject – An elective or mandatory? [5 Reading Tips] In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside … Continue reading "Coding as a school subject – An elective or mandatory? [5 Reading Tips]"
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. … Continue reading "E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]"
