Super Apps – The New Way To Attract Customers [5 Reading Tips] If you want to book an accommodation, order something to eat, transfer money, chat with friends or colleagues and shop some new shirts, how many apps do you need? In the Western world, you certainly need six different ones. In Asia, however, a new model that centralises all these actions in one single place is … Continue reading "Super Apps – The New Way To Attract Customers [5 Reading Tips]"
CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips] Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need … Continue reading "CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips]"
20 Years Of Alibaba: Developing an Internet Empire 2019 means it’s Alibaba’s 20th birthday! In China, the Alibaba Group is already the largest e-commerce company, but the company continues to grow in the west. From a small, quick deals marketplace to multinational Internet giant that pleases its customers.
Microbrands: An Underestimated Danger for Established Players? [5 Reading Tips] Microbrands have been producing more and more B2C brands for years. They are incessantly taking market share from traditional companies, putting some of them in distress. But what do these small companies have that the big players don’t? And what can market leaders still learn from small companies?
3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips] Parts for cars and aeroplanes and even implants for humans… All could be manufactured on demand with 3D printing. 3D printing/manufacturing is getting trendy again. According to market research firm IDC, four out of ten manufacturers will utilise it in the next three to five years. Factors contributing to the boom include advances in hardware … Continue reading "3D Printing Is Shaking Up The Manufacturing Industry [5 Reading Tips]"
Successfully Network and Measure Commerce [5 Reading Tips] Future shopping experiences blend the offline and online worlds. A study by EHI proves that omnichannel retailers are fast among the top 1000 online stores. The combination of all distribution channels climbs to the second position of the most widely used digital business models and will determine the future of retail in addition to an … Continue reading "Successfully Network and Measure Commerce [5 Reading Tips]"
Retail as a Service: No Sales, Just Experiences [5 Reading Tips] People keep saying stationary retail is dead. But that’s not really the case. True to the motto »Transform or die!«, the role of branch locations is being redefined and promoted through innovative store concepts. Stationary businesses are no longer seen as just a sales instrument, but they are increasingly developing into service points. The focus … Continue reading "Retail as a Service: No Sales, Just Experiences [5 Reading Tips]"
Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips] Amazon wants to be more than the preferred middleman and is continuing to expand its dominance in online retail. A favourable position in the search results and the large amount of information about consumer behaviour, high-performance categories and products enable the tech giant to open up new opportunities on its own. So Amazon has recently … Continue reading "Amazon Launches Its Own Brand for B2B Customers [5 Reading Tips]"
The moon landing and digitisation: What the 50th anniversary means for digital business [5 reading tips] A few days ago we all looked into the sky. There was a partial lunar eclipse on 16 June, then a strawberry moon in July. The moon landing was just 50 years ago! That’s one small step for a man, one giant leap… Well you know the rest. Since then, the internet has been bubbling … Continue reading "The moon landing and digitisation: What the 50th anniversary means for digital business [5 reading tips]"
B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips] Influencers aren’t always pets. Or models. Even disheveled craftsmen in guild clothing or corporate bosses with critical opinions can have a great effect as brand ambassadors as long as their appearance on Facebook, Instagram or Youtube is embedded in a clever B2B marketing strategy. B2B (business-to-business) is a huge area because it’s about nothing less … Continue reading "B2B influencer marketing: How manufacturers inspire retailers and service providers [5 reading tips]"
