E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips] E-commerce is booming. Yes, it is also booming in Germany. About 60 per cent of Germans have already ordered something on the Internet. One out of three even places orders several times a week via online platforms and shops. For years, the industry has only known one direction: upwards. And the last year has once … Continue reading "E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips]"
Magento 1 Soon To Be a Thing of the Commerce Past – 5 Tips for a Successful Shop Migration The word migration usually does not arouse much enthusiasm, mainly because of the great effort behind it. However, this does not change anything about the fact that it is necessary. It is also true that the shop migration should be seen as an investment in the future – despite (or even more so because of) … Continue reading "Magento 1 Soon To Be a Thing of the Commerce Past – 5 Tips for a Successful Shop Migration"
Tech Trends 2020: Double Feature, Part II [5 Reading Tips] The first two weeks of the new year are over. Enough time to develop first business ideas, set the first goals for the year and have the most important digital trends on the radar. In digital business, everyone is aware of the fact that (tech) trends alone cannot create innovation. A clear symbiosis between humankind, … Continue reading "Tech Trends 2020: Double Feature, Part II [5 Reading Tips]"
Tech Trends 2020: Double Feature, Part I [5 Reading Tips] A new year is always a chance to open up new horizons, implement new business ideas and develop innovations. In order to fulfil these resolutions, it is mandatory to identify the technologies that have development potential and to understand which effects they can have on the digital economy and society. For this reason, we have … Continue reading "Tech Trends 2020: Double Feature, Part I [5 Reading Tips]"
E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips] Digitisation is not a megatrend anymore, it has become normality nowadays. It determines both our private and professional daily life. In particular how people spend their free time has changed enormously in the course of digital change in recent years. The best example is the way sport is done nowadays. Thanks to digitally connected devices, … Continue reading "E-Sports as a Marketing Instrument for Companies in the Digital Age [5 Reading Tips]"
Online Shopping in the Alpine Republic – Where Do the Swiss Go Shopping? [5 Reading Tips] E-commerce just keeps growing – not only in Germany: even in our neighbouring countries, the shopping mania via desktop and smartphones only knows one direction – upwards. A good reason to take a closer look at a neighbour who is particularly interesting for German retailers.
Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips] Consumers still want to go shopping, see products with their own eyes, touch them and interact directly with brands. Offline is far from being dead, it is currently experiencing a boom instead – whether it is pop-up stores, events or eventful product demos. Digital brands are positioning themselves quite quickly and vehemently in the physical … Continue reading "Experiential Marketing: Experience the Brand Up Close! [5 Reading Tips]"
Black Friday – Service Beats Low Price [5 Reading Tips] Two weeks after the spectacular Singles’ Day, it was time for the next online shopping mania: Black Friday and Cyber Monday – and they did not disappoint. Consumers and retailers enjoyed a week full of special offers and made millions of transactions. Similar to #Double11, this e-commerce mania far exceeded all forecasts. Black Friday and … Continue reading "Black Friday – Service Beats Low Price [5 Reading Tips]"
Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips] The development of the Internet of Things is nowhere near slowing down. Quite the opposite: by the end of this year, presumably 4.8 billion networked endpoints will be used in the enterprise segment and car industry. According to a forecast by Gartner, this figure will even rise to 5.8 billion by 2020 which is equivalent … Continue reading "Internet of Things Was Only the Beginning – Here Comes »Smart Dust« [5 Reading Tips]"
Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips] In May 2018, Adobe acquired Magento for 1.68 billion dollars. Even back then, it was only a matter of time until the giant from San Jose would integrate Magento into its tech stack. In April 2019, Adobe launched the Magento-based Adobe Commerce Cloud. By doing so, Adobe complemented its portfolio with the missing e-commerce platform … Continue reading "Adobe Updates Strengthen Commerce Cloud in DXP Portfolio [5 Reading Tips]"
