B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate … Continue reading "B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]"
Integration of Software Solutions – Providers and Systems Compared [New White Paper] Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"
D2C Portal Increases FUJIFILM’s Sales [Success Story] The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience. For this reason, FUJIFILM decided to create a uniform D2C digital platform for … Continue reading "D2C Portal Increases FUJIFILM’s Sales [Success Story]"
A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"
Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story] »O-RING Finder« – this has nothing to do with an online dating site, but with modern industry. O-rings are made of plastic and are an important element of sealing technology. The Angst+Pfister Group is a global expert in sealing technology, engineering plastics technology, fluid handling technology and antivibration technology as well as mechanical drive technology, … Continue reading "Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]"
Digital Champions: Handelskraft Trend Book 2022 Out Now! 30 per cent more growth, 20 per cent more revenue, 40 per cent lower costs. Sounds good? We think so too! That is why we investigated trends and best practices for you, analysed them and put them together in our brand new Handelskraft Trend Book 2022 »Digital Champions«. Your guide for industry and trade is … Continue reading "Digital Champions: Handelskraft Trend Book 2022 Out Now!"
Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice] Ever shorter innovation cycles, new competitors in the market, constantly changing customer needs – to be and remain successful in times of digital change, you must never stop reinventing yourself. This means that companies must constantly reassess and adapt their strategic approach. Ideally, you have experienced partners by your side who know all the pitfalls … Continue reading "Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]"
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"
Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story] Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit … Continue reading "Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]"
User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
