“Every product has its own story which is often worth more than the product itself” – Interview with Handelskraft speaker Johannes Altmann von Shoplupe One gown, one objective: to look gorgeous and sophisticated. The choices are clear to achieve that: one expensive perfume, a glamorous trendy dress and a stunning hairstyle. Five years later, the focus has changed drastically. One gown, one mission: to be loyal to her own way of life. She orders a bio perfume online, goes … Continue reading "“Every product has its own story which is often worth more than the product itself” – Interview with Handelskraft speaker Johannes Altmann von Shoplupe"
„Design Thinking aims at improving the customers‘ life“ – Interview with Handelskraft speaker Florian Müller from projektUP! Daily routine is full of tasks and challenges and you always want to find a solution, accomplish a mission or reach your goals. Normally, you just face it and deal with it all in, what makes you waste so much energy. However, have you ever wondered if there are other efficient and effective ways to … Continue reading "„Design Thinking aims at improving the customers‘ life“ – Interview with Handelskraft speaker Florian Müller from projektUP!"
“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care In 2014 our costumer 4Care GmbH, one of the Europe’s leading omni-channel providers of contact lenses, care products and glasses, went all in on the implementation of a responsive web design and the migration of Lensbest.de to Intershop 7.3. Their trust in dotSource led to convincing the jury and receiving the Shop Usability Award 2015 … Continue reading "“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care"
“98 % of all customer interactions can be personalized” – Interview with Handelskraft speaker Jan Lippert from prudsys Shops would like to be inside costumer’s minds and know their tastes and preferences. It sounds I am talking about the glass magic ball in that fairytale but I am not. The technology is step by step reaching new horizons. In this context, it is possible to predict the next step the customer will take, … Continue reading "“98 % of all customer interactions can be personalized” – Interview with Handelskraft speaker Jan Lippert from prudsys"
Food.de founder Karsten Schaal interviewed: Do German VCs suffer from German angst? Sinking financing requests from the e-commerce branch led to Capnamic Venture calling the end of the e-commerce hype last month. Are all niches really completely filled? Where are the innovative ideas in the start-up scene? With ABOUT YOU, project Collins has shown that there is still room to the top. You should also keep an … Continue reading "Food.de founder Karsten Schaal interviewed: Do German VCs suffer from German angst?"
Consulting and Inspiration First: an Interview with Kisura Now that startups, such as Outifttery and Modomoto, have well established male dominated model curated shopping, Kisura is the start of personal shopping services exclusively for women. We were especially interested in how this business model was adjusted for a female target group, a target group well known to be one of the final puzzles … Continue reading "Consulting and Inspiration First: an Interview with Kisura"
