E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice] The doorbell is ringing. The heart is pounding. The parcel service driver is sweating. The customer is shouting with joy. It is the penultimate scene of an everyday spectacle: we have ordered something online. After the delivery time has been kept as short as possible, we now want the product to bring us joy for … Continue reading "E-Commerce Know-How to Go. Five Examples, One Message: Succeeding with the Right System & Digitalisation Partner [Best Practice]"
ESPRIT Is the Fastest Online Shop in the Fashion Industry! Our client ESPRIT took first place in the e-fashion page speed ranking. On behalf of the German trade journal TextilWirtschaft, the Hamburg-based e-commerce service provider Baqend examined the page load speed of the 50 fashion online shops with the highest turnover. The results of the study are clear: the shop pages of ESPRIT.de load the … Continue reading "ESPRIT Is the Fastest Online Shop in the Fashion Industry!"
Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips] UX design (also known as UI design) is changing every day because new trends are emerging all the time, which – if implemented correctly – ensure better user experiences and encourage customers to make more purchases. Using trends correctly can be crucial to success. Depending on the industry and target group, they can, for example, … Continue reading "Design Trends 2021: From Minimalistic UI to VUI – How to Reach Website Visitors in No Time [5 Reading Tips]"
SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search … Continue reading "SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips]"
PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice] It is no secret that digital business is crucial these days. There is no way around it: every company needs to get involved – and the time is now. Acting now is important to drive your business forward. Take a look at real-life, practical examples: success stories that are blueprints for making your processes more … Continue reading "PIM in a Nutshell: Three Industries, One Goal. Digital Success Thanks to Appropriate System Selection & Implementation [Best Practice]"
Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips] Without social media, branding and customer engagement no longer work. Messengers are the new customer hotlines, influencers the new superheroes and online tutorials the new cookbooks and guides. It remains to be seen how marketers will design the digital shopping experience without it being perceived as annoying advertising or being clicked away with an eye … Continue reading "Social Media Trends 2021: 10 Tips on How to Turn »Social« into Commerce [5 Reading Tips]"
IT Champion 2021: We Are One of the Best SAP Consultants in Germany! We did it! We are among the top five SAP consultants in Germany – with 90.4 points. But let’s take it one step at a time. What’s going on here?
Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story] Wool, silk, linen – at hessnatur, these fibres are used for clothing which is not only stylish, but also sustainable and fairly produced. The German slow fashion pioneer is one of the market leaders for natural textiles that meet the highest standards – and has been in this position for 45 years. The company was … Continue reading "Migration from Hybris to SAP Commerce: The Natural Fashion Retailer hessnatur Makes a Big Upgrade Leap and Expands Its E-Commerce Presence to Be Fit for the Future [Success Story]"
Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview] It is time for another Tech-telmechtel interview on Handelskraft. Our guest today is Tino Machts, PIM/MDM team lead at dotSource. However, Tino does not just work with PIM and MDM systems: he has »pretty much done it all« in his five years of digital business at dotSource – and that is great because who would … Continue reading "Tech Talk Configures It Out: Tech-telmechtel with the Agnostic Approach [Interview]"
Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips] Many new ideas and concepts benefitted shops last year – despite or maybe even because of COVID-19. They show how important shops will continue to be in cities, but also that their role is changing. Established retail virtues such as environmental compatibility, good service or straightforward shopping processes are being taken up and developed further. … Continue reading "Future Retail Trends 2021: Best Practices and Tips for Successful Retail [5 Reading Tips]"
