Agile Coaching: Business Consultant 2.0? [5 Reading Tips] Everyone is talking about agile coaching at the moment. But what exactly is an agile coach? A mentor? A business consultant? The work guru from the table across the room? Or just a person who gives you a push in the right direction every now and then? The truth probably lies somewhere in between. In … Continue reading "Agile Coaching: Business Consultant 2.0? [5 Reading Tips]"
Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story] Digital success is not just a question of technology. In the end, it always comes down to the people using the technology. How well they do so depends not least on how they are introduced to the system. People are creatures of habit. They have always been. Whether in their private or professional lives: people … Continue reading "Migration from Salesforce Classic to Lightning at Unitedprint – Successful CRM Is Also a Question of User Acceptance [Success Story]"
Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips] No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside. Regardless of whether trends appear in our private lives or … Continue reading "Web Design Trends: Which Trends Really Support a User-Centric Website? [5 Reading Tips]"
PIM for Retail: How Can the Retail Sector Benefit from Stibo’s Solution? [5 Reading Tips] Customer demands on retailers are constantly evolving. Regardless of whether customers are looking for something new or want to buy a tried and tested product: it always has to be available as quickly and as effortlessly as possible. When customers then enter a store or visit an online shop, they primarily expect a comprehensive selection … Continue reading "PIM for Retail: How Can the Retail Sector Benefit from Stibo’s Solution? [5 Reading Tips]"
Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story] By now, it should be clear to everyone that data security and keeping shop systems up to date are essential success factors in e-business. True to the slogan »Turn old into new« or better »Turn old into secure shop system«, our client CLICKPOOL migrated the e-commerce software of its in-house brand Dildoking to the latest … Continue reading "Migration in B2C Commerce: Dildoking Relaunches Online Shop on Magento 2 Commerce Cloud, Version 2.3 [Success Story]"
Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips] The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get … Continue reading "Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips]"
Videos on Social Media: How Long Is Long Enough? [5 Reading Tips] Marketers and influencers are constantly trying to attract the attention of users with fancy content. One thing has always been certain: content has to be short and snappy, i.e. snackable. This makes it all the more surprising that TikTok announced two weeks ago that the maximum duration of videos will be extended from one to … Continue reading "Videos on Social Media: How Long Is Long Enough? [5 Reading Tips]"
CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice] In order to stay ahead of the competition in terms of customer success, you should not let your processes stagnate or be content with merely using innovative solutions. So much for theory. In our new »CRM Best Practices« publication, we show you how to turn customer relationship management from a theoretical business strategy construct into … Continue reading "CRM Best Practices from Agriculture to Publishing: Nine Successful Salesforce Use Cases [Best Practice]"
Content Management Systems: What Are the Advantages of Headless CMS? [5 Reading Tips] Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days.
Salesforce – Revenue Growth in Full Swing [5 Reading Tips] These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long … Continue reading "Salesforce – Revenue Growth in Full Swing [5 Reading Tips]"
