Adobe Commerce Entry Solutions: Successful Online Shop in Record Time and Without Risk [5 Reading Tips] With the digitalisation of business models, the saying »The last shall be first« is no longer valid. And if we are completely honest, it was only created to comfort those who are not at the forefront. However, when it comes to digitalising your business and meeting customer demands, excuses do not count. It is first … Continue reading "Adobe Commerce Entry Solutions: Successful Online Shop in Record Time and Without Risk [5 Reading Tips]"
Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips] It is well known that the photo platform Pinterest is no longer strictly about inspirational content, but also about directly purchasing the products displayed. In spring 2021, Pinterest expanded its cooperation with Shopify to an international level, followed in June by the launch of shopping features in Germany and other countries. Now, the platform has … Continue reading "Pinterest: What Are the Benefits of the New Forms of Advertising? [5 Reading Tips]"
»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper] Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"
Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips] SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your … Continue reading "Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]"
Sustainable Business Is Digital Business: How to Make Your Website Climate Neutral [5 Reading Tips] Products made from sustainable materials, fair supply chains and environmentally friendly shipping processes are crucial factors for customers when making purchasing decisions. What started as a selling point is now firmly anchored in the corporate philosophy of many companies and is increasingly being taken for granted. Even small changes in everyday business can save resources … Continue reading "Sustainable Business Is Digital Business: How to Make Your Website Climate Neutral [5 Reading Tips]"
Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips] Only those who listen to their customers can offer excellent service. Those who want to increase the repurchase rate of their products must be open to feedback and criticism. However, there is a problem here: If customers are dissatisfied with a product or service, only four per cent of them actually report this back to … Continue reading "Using Digital Customer Feedback to Increase Brand Loyalty [5 Reading Tips]"
dotSource Reaches 400 Employee Milestone! Boom! We are 400. On the 1st of October 2021, we welcomed our 400th employee – another important step on our »Journey to Jupiter«.
High Return Rates = Bad Grades – For Your Product Data Quality and Environmental Protection: Doing It Better with Akeneo PIM [5 Reading Tips] Returns are a vexed subject – from several perspectives. They do not increase customer satisfaction, they do not boost online retailers’ sales and they certainly do not improve the carbon footprint of companies. With the PIM system of our partner Akeneo, you can tackle these three aspects – with little effort, but big impact!
DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips] Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping. It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, … Continue reading "DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips]"
MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips] Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to … Continue reading "MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips]"
