PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips] With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«. In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the … Continue reading "PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips]"
D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips] There is no such thing as »can’t«. Those who think that close customer relationships are not possible in e-commerce are mistaken. Successful direct-to-consumer (D2C) brands like STABILO, Fissler and Britax Römer show how close interaction with customers can turn the purchase of pens, pans and child car seats into an experience. Although D2C sales in … Continue reading "D2C: How to Secure Competitive Advantages with a Direct-to-Consumer Approach [5 Reading Tips]"
Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips] Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year. According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now … Continue reading "Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]"
Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips] Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies … Continue reading "Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips] IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"
Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips] Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation. According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate … Continue reading "Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips]"
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI … Continue reading "»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper]"
Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips] With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together … Continue reading "Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips]"
Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips] There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful … Continue reading "Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips]"
