New white paper: »KPIs in E-Commerce« Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what … Continue reading "New white paper: »KPIs in E-Commerce«"
Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1] Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal … Continue reading "Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]"
Online retail payments: This is what PSD2 will change in the future [5 reading tips] Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce. The GDPR had its … Continue reading "Online retail payments: This is what PSD2 will change in the future [5 reading tips]"
Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips] From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising … Continue reading "Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips]"
Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5] In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own … Continue reading "Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5]"
Supply chain management 4.0 – The future of the fully automatic ordering process Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your … Continue reading "Supply chain management 4.0 – The future of the fully automatic ordering process"
Content is king: Top-5 commerce trends, revisited [Part 4] Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market? Classic online advertising hardly helps with … Continue reading "Content is king: Top-5 commerce trends, revisited [Part 4]"
Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1] Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are. The … Continue reading "Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]"
Digital business compass: Handelskraft 2019 »Digital DNA« now available for download! Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
