Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips] Once consumers have searched for a product online, it follows them on all devices and channels for the next few weeks. It is not uncommon for users to feel annoyed by this. Marketers who place ads on the right websites not only comply with the latest data protection regulations, but also reach potential customers in … Continue reading "Targeting Without Cookies: How to Reach Your Target Audience at the Right Moment [5 Reading Tips]"
PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips] At the heart of every purchasing process is always a product or service. Nevertheless, additional services and communication through various channels have long been more than just a nice-to-have for customers. With increasing digitalisation and additional customer touchpoints, expectations regarding the presentation of products and services are rising as well. Up-to-date, comprehensive and engaging product … Continue reading "PIM Systems: Why Well-Maintained Product Data Has Long Been a Must-Have [5 Reading Tips]"
German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips] Yay, another change in the law! Who is supposed to navigate through the jungle of provisions, ordinances and exemptions? The Price Indication Ordinance is now followed by an amendment to the German Packaging Act (VerpackG2). This tightens the legal framework for packaging licencing in order to respond to the growth in e-commerce, to-go consumption and … Continue reading "German Packaging Act Pays off in the Long Term – For Companies and the Environment [5 Reading Tips]"
Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips] More and more companies are turning to collaborative working models – not only because they are increasingly becoming a decisive factor for people looking for a job, but also because companies can benefit from such models in many other ways. Leading companies such as OTTO, Google and edding show how it is done and have … Continue reading "Flexible Working Models Ensure Equal Opportunities and Efficiency [5 Reading Tips]"
Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips] Digital champions focus on traditional virtues and keep a close eye on their further development. A diverse marketing mix, i.e. all measures designed to achieve marketing goals, is one of these virtues. Product policy in the marketing mix describes which products and services a company wants to offer and how they appear on the market. … Continue reading "Subscription Models: How to Successfully Retain Customers and Boost Your Sales [5 Reading Tips]"
B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story] Agriculture – that sounds like a lot of hard work and getting up really early. However, it also sounds like a lot of fresh air and rich harvests. That is true, but the agricultural industry has long been shaped by digital technologies such as smart farming, milking robots and agricultural apps. As B2B customers, agricultural … Continue reading "B2B Commerce with Adobe: How ATR Landhandel Set New Standards in the Agricultural Industry [Success Story]"
PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips] With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«. In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the … Continue reading "PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips]"
Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story] Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit … Continue reading "Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]"
Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips] Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year. According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now … Continue reading "Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]"
User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
