A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"
MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips] The better a company is positioned digitally, the more data is collected. This is a huge opportunity that often involves additional effort. Companies that use an MDM system can manage all this data in one place and provide access to it – for everyone: customer support, sales, HR and many more departments benefit from a … Continue reading "MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips]"
Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story] »O-RING Finder« – this has nothing to do with an online dating site, but with modern industry. O-rings are made of plastic and are an important element of sealing technology. The Angst+Pfister Group is a global expert in sealing technology, engineering plastics technology, fluid handling technology and antivibration technology as well as mechanical drive technology, … Continue reading "Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story]"
Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips] At the moment, the retail industry is struggling on many fronts at the same time. While some companies are unable to meet consumer demand due to a lack of raw materials and logistical problems, others are stuck with their goods. Higher prices and increasingly negative shopping experiences caused by delivery delays have curbed consumers’ desire … Continue reading "Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips]"
Digital Champions: Handelskraft Trend Book 2022 Out Now! 30 per cent more growth, 20 per cent more revenue, 40 per cent lower costs. Sounds good? We think so too! That is why we investigated trends and best practices for you, analysed them and put them together in our brand new Handelskraft Trend Book 2022 »Digital Champions«. Your guide for industry and trade is … Continue reading "Digital Champions: Handelskraft Trend Book 2022 Out Now!"
Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips] 20 per cent of all online orders are cancelled if the preferred payment method is not offered. This is true for both B2B and B2C customers. Employees who make purchases for a company want the same payment experience as they do when shopping online in their private lives. Purchasing on account with »buy now, pay … Continue reading "Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]"
Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips] What do adidas, BECK’S, Hellmann’s and Wish have in common? They all use conversational marketing to get close to their target audience via messenger services, to present products and to accompany customers in the purchasing process. In Asia and Latin America, it is already common practice to make purchases via chat apps and pay directly … Continue reading "Increasing Sales with Conversational Commerce: Why Selling Through Messengers Is Worthwhile [5 Reading Tips]"
Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips] Consumers today take notice of companies, brands and products primarily through their digital presence. They browse blogs for inspiration, google everyday services and search for gift ideas, recipes or travel destinations while on the go. In order to attract and retain new customers, high-quality digital content is more important than ever before. It is important … Continue reading "Content Marketing: How to Convert Users into Customers with High-Quality Content [5 Reading Tips]"
Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice] Ever shorter innovation cycles, new competitors in the market, constantly changing customer needs – to be and remain successful in times of digital change, you must never stop reinventing yourself. This means that companies must constantly reassess and adapt their strategic approach. Ideally, you have experienced partners by your side who know all the pitfalls … Continue reading "Strategy Consulting for Digital Business: Developing Visionary Ideas with Digital Consulting [Best Practice]"
PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips] The world is digitalising at an impressive pace. All age groups regularly use technical devices to communicate, stay up to date and shop online. Last year, almost three quarters of Internet users aged 16 to 74 made purchases online. By integrating a PIM solution that fits your company’s needs, you can offer potential customers an … Continue reading "PIM Systems: How to Improve Product Experience Across All Channels [5 Reading Tips]"
